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People as Brands

By JAMES COAKES Published 24th Feb 2015
Jimmy's Iced Coffee is the perfect example of a brand that is using the personality of its founder as a marketing strategy and it's very effective, but authenticity is critical.

Brand or numbers game?

By JAMES COAKES Published 10th Feb 2015
While you're fretting about issues such as branding and customer experience your competitors may be getting ahead of you by playing the numbers game because they have understood that the customer doesn't really care.

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