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Displaying: Articles by Mitch Sullivan

If you still talk shit, people will still ignore you.  They'll just ignore you in more places.

Seriously, that's all it means.

The people who are great at social media now, were great with the more traditional stuff because social media only democratises marketing for the people who already had some talent in that area. 

Everyone else needs a rethink.
I've come-up with a solution to Findus Group's current problems.   They relaunch their beef lasagne product and put a big yellow sticker on the cover with a caption that says "No cows were harmed during the making of this product. Just kidding!" I reckon the self-deprecation and fun shown in that kind of packaging would get the public back onside in no time. Findus, I'm always at the end of the phone if you want to discuss me becoming your new Head of Global Marketing.
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