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Displaying: Articles by Paul Tansey

Buffalo Vs Giraffe

By PAUL TANSEY Published 11th Jun 2013
Marketeers can be very lonely. In my world we deal with smaller businesses (typically 10 to 250 employees) and often there is only the one lonely Giraffe among a herd of buffalo. Buffalo like charging. A lot. They admire other buffalo who are heavily muscled, charging hard and charging fast. Buffalo don't stop for lunch.  In each of these herds of buffalo you usually find a giraffe. Often a more gentle, thoughtful animal that speaks a slightly different language. Giraffes are tolerated…
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