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Displaying: Articles by Emma Coakes

The death of the desktop

By EMMA COAKES Published 7th Apr 2014
Smartphones and tablets are taking over from desktop PCs at an ever increasing rate. One of the most significant areas of growth is in branded apps, which are biting into the market that has been dominated by search engines.

Big data doesn't know me

By EMMA COAKES Published 21st Mar 2014
Is Big Data a threat to small businesses who don't have access to the flow of data? Judging by how well some of the organisations with the data seem to know me the answer is no. There's no substitute for really knowing your customers.

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