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Displaying: Articles by Lara Caine

Blog commenting

By LARA CAINE Published 27th Aug 2014
Commenting on blogs is a great way to come to the attention of new clients or build relationships with existing ones. The problem is that often people are lazy or just plain spammy with their strategies.

Marketing and ethics

By LARA CAINE Published 15th Jul 2014
Marketing ethics are essentially about matching your message with the truth. Your brand values are not just what you say they are but what your customers believe they are. So how well does this match in your own brand case?
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