Marketing Lens

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The UK's marketing professionals share their insights ...
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Displaying: By Tag: Branding

People as Brands

By JAMES COAKES Published 24th Feb 2015
Jimmy's Iced Coffee is the perfect example of a brand that is using the personality of its founder as a marketing strategy and it's very effective, but authenticity is critical.

Brand or numbers game?

By JAMES COAKES Published 10th Feb 2015
While you're fretting about issues such as branding and customer experience your competitors may be getting ahead of you by playing the numbers game because they have understood that the customer doesn't really care.

New Coke

By JAMES COAKES Published 6th Oct 2014
When The Coca-Cola Company changed their original recipe in 1985 and launched New Coke it was the public's emotional reaction rather than their preference of taste which turned it into a disaster.

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