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Surefire Ways to Make Your Business Look Cheap

By TIM COE Published 25th Apr 2016

“I urge you to look at your marketing materials and scrutinise the vocabulary employed to convey your message.”

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Tim
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'Revolutionise' - That's All You Need To Do

By TIM COE Published 28th Jan 2015

If you want countless advantages over your competition [the ability to sell at higher prices for a start] you’d better become great at letting them know how good you really are.

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1343

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3 Emphatic Reasons to Switch How You Describe Your Business in 2015

By TIM COE Published 5th Jan 2015

“I sincerely believe that the most important business decision you’re ever likely to make is how you choose to describe you and your company.”

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2394

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business
marketing
usp
myusp
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Tim Coe

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17 Things Your Buyers are Really Thinking

By TIM COE Published 25th Nov 2014

So next time you think price is on your buyer's mind, think again. If price was the primary factor is the majority of buying decisions Apple wouldn't sell anything. What can you do to seduce your buyers into falling in love with your product or service?

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65 Reasons Why Your Business Conclusively Needs a USP

By TIM COE Published 15th Sep 2014

Having a USP integrated into your business can lead to you being firmly on the road to live where you want, drive the car you like, travel the World, be able to buy, berth, maintain and run a boat, be healthier, live longer…and even have more sex.

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utterly
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tim
coe
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Business Jargon that Makes You Sound Like a Dickhead

By TIM COE Published 2nd Sep 2014

gain traction: We need this project to gain traction in the company.
REWRITE: We need to show the importance of this project.
UUURRRGH!!!!! This one really grates on me. Why do people latch onto this stuff?

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jargon
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Displaying: By Tag: Coe

Surefire Ways to Make Your Business Look Cheap

'Revolutionise' - That's All You Need To Do

3 Emphatic Reasons to Switch How You Describe Your Business in 2015

17 Things Your Buyers are Really Thinking

65 Reasons Why Your Business Conclusively Needs a USP

Business Jargon that Makes You Sound Like a Dickhead

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