Marketing Lens

A close-up look at marketing ...

ARTICLES

The UK's marketing professionals share their insights ...
SHOW:   Latest  |  By Tag  |   By Member

Displaying: By Tag: Consumers

New Coke

By JAMES COAKES Published 6th Oct 2014
When The Coca-Cola Company changed their original recipe in 1985 and launched New Coke it was the public's emotional reaction rather than their preference of taste which turned it into a disaster.

Latest Activity


Show More Reveal

Recent Rants & Raves

Marketing professionals let off steam ...

Show MoreReveal