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Why I'm a marketing genius and you're not.
By MITCH SULLIVAN Published 6th Jun 2013
I've come-up with a solution to Findus Group's current problems. They relaunch their beef lasagne product and put a big yellow sticker on the cover with a caption that says "No cows were harmed during the making of this product. Just kidding!" I reckon the self-deprecation and fun shown in that kind of packaging would get the public back onside in no time. Findus, I'm always at the end of the phone if you want to discuss me becoming your new Head of Global Marketing.
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