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People as Brands

By JAMES COAKES Published 24th Feb 2015
Jimmy's Iced Coffee is the perfect example of a brand that is using the personality of its founder as a marketing strategy and it's very effective, but authenticity is critical.

Some USPs are Unspoken

By TIM COE Published 20th Aug 2014
Fergus just unbegrudgingly paid £128 to Millennium Music of Nottingham for an AKGC120 large diaphragm microphone that was available for under £100 through Amazon. What makes someone do this?

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