What is your Unique Selling Proposition [USP]?
By TIM COE Published 19th Aug 2013

How to find your own USP
The best question I can come up with is this: IF I AM YOUR IDEAL PROSPECT, WHY SHOULD I BUY FROM YOU RATHER THAN YOUR COMPETITORS?
The best question I can come up with is this: IF I AM YOUR IDEAL PROSPECT, WHY SHOULD I BUY FROM YOU RATHER THAN YOUR COMPETITORS?

