Displaying: By Tag: Selling
By TIM COE Published 3rd Dec 2014
Your average buyer requires a certain level of trust with you before they buy, we all know that. Some say, "People buy people", which is true. However, in today's ever more complex marketplace, you frequently have to go further with a prospect.
By TIM COE Published 25th Nov 2014
So next time you think price is on your buyer's mind, think again. If price was the primary factor is the majority of buying decisions Apple wouldn't sell anything. What can you do to seduce your buyers into falling in love with your product or service?
By TIM COE Published 15th Sep 2014
Having a USP integrated into your business can lead to you being firmly on the road to live where you want, drive the car you like, travel the World, be able to buy, berth, maintain and run a boat, be healthier, live longer…and even have more sex.
By TIM COE Published 30th May 2014
Creating a unique standpoint takes thought and hard work, but it's worth it and until you have a position of differentiation I don't believe you should be saying anything to anyone about your business. All you're doing is underlining your mediocrity.