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Marketing will find a way

By TIM COE Published 15th Dec 2014
The acronym USP stands for Utterly Seductive Proposal. Not unique selling point or proposition. Who wants a ‘selling point’ rammed down their throat? We’re not living in 1985 any longer.
Your average buyer requires a certain level of trust with you before they buy, we all know that. Some say, "People buy people", which is true. However, in today's ever more complex marketplace, you frequently have to go further with a prospect.

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