Marketing Lens

A close-up look at marketing ...

ARTICLES

The UK's marketing professionals share their insights ...
SHOW:   Latest  |  By Tag  |   By Member

Displaying: By Tag: case study

Why did 'Cool Britannia' fail?

By JAMES COAKES Published 8th Jan 2014
New Labour picked up the 'Cool Britannia' brand when they swept to power in 1997. Pop stars and politicians stood shoulder to shoulder to reignite the excitement of the 60s when Britain became the cool epicentre of the world. So why did it fail this time?

Latest Activity


Show More Reveal

Recent Rants & Raves

Marketing professionals let off steam ...

Show MoreReveal