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By TIM COE Published 25th Nov 2014
So next time you think price is on your buyer's mind, think again. If price was the primary factor is the majority of buying decisions Apple wouldn't sell anything. What can you do to seduce your buyers into falling in love with your product or service?
By TIM COE Published 15th Sep 2014
Having a USP integrated into your business can lead to you being firmly on the road to live where you want, drive the car you like, travel the World, be able to buy, berth, maintain and run a boat, be healthier, live longer…and even have more sex.