IF, you have created your USP first that is!
Once you have taken the time to nail down exactly what it is you wish to be:
- known for
- how you want to be remembered
- how people will talk about you
- what they’ll say to refer you
- and what they’ll fundamentally think about you…
…then, just like nature always finds a way, marketing will find a way.
Do you think that after mining your business, & business mind, deeper than ever before, finding some rough gems and polishing them into highly desirable diamonds you’ll then just sit on these valuable business assets?
No way…you will be searching out the best medium for delivering your influential and compelling message into the hearts and minds of your prospects and clients. You will find a way.
Armed with countless reasons why your ideal target clients should be buying from you, not anyone else, you should be feeling unstoppable. You won’t feel your job is done until individuals you want to do business with recognise your worth and distinguish how you solve their problems in a more valuable way than your rivals.
I’d define a USP as a 15-20 word phrase that powerfully conveys why your ideal target client should do business with you over any of your competitors.
The acronym USP stands for Utterly Seductive Proposal. Not unique selling point or proposition. Who wants a ‘selling point’ rammed down their throat? We’re not living in 1985 any longer.
If you’re tired of missing sales opportunities because you feel they didn’t get your message properly, register for one of my complimentary 3-hour workshop style events. They take place in southern England and dates for January are coming soon.