If you want to get to page one of search engine results, white hat link building is one way you can effectively drive traffic to your website. White hat link building is an SEO technique that involves relevant linking to other relevant content on the web. Through this method, you can boost your website or webpage's rankings among search engines like Google through organic means, enhancing users' experience by improving the quality of your content with broader scope and relevant links.
Here are some ways you can improve your SEO ranking through white hat link building:
Request for Backlinks
Reach out to family, friends, colleagues, and clients who have a blog or a website and ask them to link back their content to your website. Keep in mind to ask backlinks only from websites that are relevant to your target audience.
Build Good Relationships
If you want effective link building, building good relationships is a prerequisite. Take advantage of the many opportunities to establish new contacts, particularly with niche-related communities, such as forums, blogs, or social groups. Initiate by posting interesting and relevant comments and posts, contributing value to discussions. Actively participate in online communities which are focused on your niche and you will be gaining good backlinks.
Give Your Testimonial
The good thing about testimonial link building is that it is always a win-win situation. Share a positive experience using the products or services of other businesses and you not only help them to build customer trust, you also get a backlink and potential traffic from those businesses’ websites. This usually has a higher approval rate compared to standard link request emails. By sharing your testimonial, the business gets another positive review to place on their website and you get an incoming link.
Write a Weekly Blog
Having a blog on your website will not do you any good unless you post regularly. At the very least, writing a blog every week will help you gain authority. Make sure to keep your posts relevant to your target audience and written well so your readers will be kept engaged and will keep on coming back to your website for newer posts. Focus on your industry and post only high quality content. Eventually, you will notice that other websites or blogs are linking back to yours.
List Your Website in Trustworthy Directories
Look for online directories that allow you to post a link to your website, along with useful information about your business that will help your potential customers contact you or know where your business is located. Have your business listed in niche directories and directories which are associated with informative websites for a specific industry. Doing so will make it easier to get indexed with the major search engines such as Google and this will also help your target niche to find you online.
Write Guest Posts
If you sign up for an online SEO training course, you will learn that guest blogging is vital to link building. There are numerous websites and blogs that accept guest posts and will agree to publish articles that complement their theme or products and services. When writing guest blogs, make sure to offer your articles only to websites or blogs that are relevant to your topic. To ensure that your blog is approved, focus on quality content and link relevant keywords back to your website or page.
Michelle Rubio has been writing for SMEs across the United States, Canada, Australia and the UK for the last five years. She is a highly-experienced blogger and SEO copywriter, writing business blogs for various industries such as marketing, law, health and wellness, beauty, and education, particularly on creating online courses such as those offered by ClickMinded.com.