Marketing Lens

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A Lens Digital member since 30th May 2013
A member of: Marketing Lens, Training Lens


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Personal Summary

Hates: tomatoes, alarm clocks and shoes.
Likes: dancing, scuba diving and making people laugh.

Professional Summary

I run a writing and design agency that specialises in making complex information appear simple. I spend two-thirds of my time doing hands-on copywriting, and one-third training other people how to do it themselves (mostly for websites, newsletters and social media).

My experience comes from over three decades in the marcomms industry, spanning copywriting, graphic design, print, web design, sales promotion, brand identity and much more.

Before going freelance in 2001, I worked my way up to Senior Manager level in the corporate world, with a team of 12 graphic designers and copywriters reporting to me.

I have also worked as an insurance clerk, a barmaid and a tea-lady.


Psychology, both social – what makes people tick, and cognitive – the mental processes people go through when they read words and symbols on paper or on screen. In studying the language of influence, I achieved a BA Honours degree and NLP Practitioner qualification.


Jackie Barrie T/A Comms Plus | View »

I specialise in writing without waffle. Why? To help businesses improve their marketing communications. Why? So they can make more money. I also train people how to do it themselves.

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