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Displaying: RANTs and RAVEs from John Durrant

Rant or Rave
142 weeks ago, by John
Yo bitches, it's Black Friday.
Clearly we're not satisfied with 'Trick or Treating', McDonalds and all those American sounding business buzzwords like leverage, touching-base and going forward. This year, UK retailers have decided to adopt 'Black Friday' in a big way. Shopping carts at the ready, let's stampede that store and save some big bucks....

Perhaps next year we'll be hanging out the Stars and Stripes to celebrate the 4th July...

Enough already! Period!
142 weeks ago, by James
Some of the stories that are coming out are horrific; people being knocked over, police being called. People seem to have lost their dignity.

And all this on the day after thanksgiving when Americans were giving thanks for what they already had. Where's the sincerity? Still, everyone likes a nice lunch.
142 weeks ago, by John
The retailers who imported this undignified US vulgarity may well have damaged their brands in the process.

The predictable shopping scrums that ensued shows that retailers see their customers as manipulable hordes and have scant regard for their staff who were put at risk by having to referee the madness.

Those images we've seen across TV and social media paint a pathetic picture of humanity.
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144 weeks ago, by John
If you do Freemium then do it nicely...
Ensure the free version gives a usable and worthwhile experience. Let the user immerse themselves in functionality to get a good idea of whether the 'paid for' version will suit. Don't interrupt their initial experience with constant annoying pleas to pay for the full service. Don't block core functionality entirely, just limit it's scope. If they decide to pay, it will be because of perceived value and a desire to support the venture.

If you don't do Freemium like this then don't do Freemium.
144 weeks ago, by James
Couldn't agree more. I just went through a trial period and I've been inundated with messages. I intended to carry on but hadn't had time to set it all up. Now I still need the technology but I don't feel much love for the company selling it.
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205 weeks ago, by John
BT doing disingenuous telemarketing... Bugger off!
BT called today to get us to renew our business broadband. Instead of discussing our needs the telemarketer went straight into an assumptive up-sell sales routine to try to close me on a package including 500 mins of calls, a new router, & Microsoft 365 cloud services - none of which we need.

When pushed he disclosed we could simply renew our existing service for around £5 per month less than we currently pay.

Well they didn't get me, but as a strategy B2B 'mis-selling' probably works well?
205 weeks ago, by James
It's a cultural process with BT and many other corporates. It starts with the premise that their customers can be sold to rather than served.

Do they wonder why so few people trust them?
204 weeks ago, by Tim
BUGGER OFF INDEED!

They are quite simply the worst company I have EVER come across.

I've problems with them going right back to my second ever business which resulted in them paying me hundreds in compensation.

The final straw came when on a moving day they had to transfer one number to a new address and switch on a new one. BOTH were cocked up and had to be ordered again causing delays.

I gave up right there and then and will NEVER use them again in my entire life.
204 weeks ago, by Tim
All is not lost. James's Twitter article about worst brands puts these 'telphony tw*ts' at 4th worst for customer satisfaction.
http://www.mirror.co.uk/money/city-news/ryanair-voted-worst-brand-britain-2283987#.UjsIaplWoPg.twitter
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208 weeks ago, by John
Micro Scooters - A UK success story...
Start-up 8 years ago and now, as any parent of small children will tell you, they're the ubiquitous mode of transport for 2 year olds and up.

I wonder how they did it?

Has it been about offering a damn good, truly innovative product backed up by a sincere service oriented approach making both kids and parents avid supporters?

Sadly it seems there's often a tendency to underplay the importance of product and service in the overall marketing mix...

Web: http://www.micro-scooters.co.uk
208 weeks ago, by James
I think the effectiveness of that website says a lot about the quality of their marketing. It's intuitive, the offering is clear and there are a plenty of USP points in the box on the right (in exactly the right place).

It's a marketing case study.
208 weeks ago, by John
Their website is a new one launched this week, their old one was OK but not as intuitive or impactful.

A series of interview based case studies in the articles section here would make interesting reading, perhaps Marketing Lens members could suggest potential cases in our new Forum section - I think the interview format would work well and it would be a win / win, giving the interviewee some exposure in the process...
208 weeks ago, by Tim
A good observation John. They're an old idea revitalised and 'rolled out' again with a modern edge.

They have certainly caught people's imagination. I saw an old lady pushing herself along the pavement in Surbiton about 6 weeks ago. I caught it on video as it was so funny. Even someone aged 80'ish was utilsing this fad.

So will it last? I expect so. Skateboards came and went but didn't go completely and you see quite a few around today. Yo-yos?
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214 weeks ago, by John
I Hate Shopping...
The High Street experience is something I'll only do under the duress of necessity - gormless shoppers, nauseating staff. Like many, I'll do whatever I can online.

Retail is in the doldrums, it needs a rethink. For me, shops should become places to play and try things, where you can relax and experiment, where there's no pressure to buy or sign up for a bloody store card.

Maybe the future of shopping will more like trade shows where brands display their wares, and fulfilment is done online?
Show 1 more previous response: James Coakes reveal
214 weeks ago, by John
Fees for demos? Can't see that working at the point of sale.

Fees for decent post purchase advice might work though...

Say you've bought a new camera and want to get the best from it, or a new bike and you want some professional advice on set-up.

Proper, non-salesy advice, not from a disinterested spotty oik, but someone who knows their domain... that could work, building loyalty and creating a deep differentiator.
214 weeks ago, by James
That's a good point. There are a number of people who I will use because I trust them implicitly and cost isn't the main issue.

Maybe it was the spotty oik sales assistant who actually killed the high street and left the door open for the internet.
214 weeks ago, by Jackie
People don't even go home to buy online; they just go to a shop to see the thing in real life, then use their smartphone there and then to shop around for the best price and buy online.
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215 weeks ago, by John
Clever Spoof Promo by Sky Deutschland?
This can't be serious, if it was ever implemented there would be such a backlash:

http://www.youtube.com/watch?v=Z8g_SBzQFE8

They are claiming to advertise directly into the heads of train passengers as their tired heads lean against the train windows.

Sky have no intention of ever implementing anything like this, it's just viral marketing and it's working, they've created a controversial story that's already been picked up by countless media outlets.
215 weeks ago, by James
Reminds me of the subliminal advertising stories that had everyone panicking in the 70s. Unfortunately I think it builds distrust in marketing.
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216 weeks ago, by John
MAA Marketing Industry Triathlon
Dorney Lake, Windsor (Olympic Rowing Venue) - Friday 5th July, various distances including relays.

Entry deadline is 1st July, the organisers at Human Race always put on a good event - anyone up for it? A Marketing Lens Team? Where's your wetsuit James?

See MAA site: http://www.marketingagencies.org.uk/event-marketing-industry-triathlon-2013 or the organisers at http://humanrace.co.uk/events/triathlon/marketing-industry-triathlon
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218 weeks ago, by John
What's Trending on Google, Right Now?
Google has launched this visually compelling insight on current search terms people are using.

http://www.google.com/trends/hottrends/visualize?nrow=5&ncol=5

Fun to watch for a for minutes but I'm a little skeptical about its accuracy - e.g. I didn't see any porn related searches!

Google's other trend analysis tools are probably of more practical use. For example here's a graph I made showing how searches for 'Daily Mail' are overtaking 'BBC News': http://tinyurl.com/klhgyba
218 weeks ago, by James
That's great fun. I'd like to have it on permanently in the office on a large screen TV.

I need to get out more.
218 weeks ago, by Tim
That's precisely what I literally just thought James. Worth getting a new screen set-up just for that.

I only looked at it for only 20 seconds and was lucky enough to see Ann Summers! It's not porn, but it's a start.
218 weeks ago, by Jackie
I used to write catalogue copy and quality assurance manuals for Ann Summers. It was work. Definitely not porn.
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