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Displaying: RANTs and RAVEs from Kris Thomas

Rant or Rave
163 weeks ago, by Kris
Monthlies have deadlines too
Increasingly we see PR departments and agencies sending event releases only a week or so out. They seem so surprised that we can't do anything with a release for an event on, say, 2nd October which is sent on, say, 25th September. We're already done and out by that time, and well on the way to the November issue. This phenomena is expecially true of PR departments in the public sector. Is it that everyone is so obsessed with social media that monthly print isn't on their radar anymore?
163 weeks ago, by James
Event lead times in the corporate event industry are often one to two weeks on business that comes in off the internet. It seems that there's a sudden opportunity which is taken. Things arranged with a lot of lead time are often postponed as people find other things to do.
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Rant or Rave
228 weeks ago, by Kris
Right hand / early page
We seem to be getting a spate of requests to guarantee combinations of right hand pages, right hand top of page and early position. We explain that as our magazines are B5 with an average page count of 40, and as there is some kind of editorial content on every DPS, then they are just as likely to have a good response in the bottom left. When these requests come in waves, as happened last week, we often wonder whether something has been published somewhere that people have picked up on.
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228 weeks ago, by Tim
I think this must be coincidence Kris. How likely is it all these requests come from individuals that have read the same article or seen the same YouTube video?

I don't know if I'd be pleased people were savvy enough to ask or irritated that I had a bunch of 'know it alls' wanting the same space. What do you think Kris?
228 weeks ago, by Jackie
I was taught that the eye follows a Z-pattern when reading print, and an F-pattern when reading on screen.
189 weeks ago, by Kris
Tim did I say anything about "know it alls"? I think not. I don't believe it is a coincidence, it is a classic piece of received wisdom but, as I have explained, is more relevant to larger publications than ours.
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