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RANTS & RAVES

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Displaying: RANTs and RAVEs from Jackie Barrie

Rant or Rave
236 weeks ago, by Jackie
Getting stuff done
In the old days, you would go out, come in, check your post, get on with stuff.

More recently, you'd go out, come in, check your post, check your answering machine, and get on with stuff.

These days, you go out, come in, check your post, check your answering machine, check Twitter, check Facebook, check LinkedIn, then get on with stuff.

It's all because you have to let people contact you whichever way they want. But no wonder it feels as though not so much stuff gets done.
236 weeks ago, by Tim
Exactly Jackie. I recal a BNI member wanting to start a LinkedIn Group for us all to keep in touch with each other. I couldn't believe what I was hearing!

We all meet once a week and have 400 of each other's business cards detailing countless other more conventional communication concepts. Why do we need another one to worry about?
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Rant or Rave
237 weeks ago, by Jackie
Morally wrong?
At a BNI breakfast yesterday, one member told a fellow guest: "I have five referrals for you, but I won't pass them to you unless you join."

I thought givers were supposed to gain?

If I know the right person to recommend to a contact, I'll do it, no matter what organisation they belong to. How about you?
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236 weeks ago, by Tim
I have just left BNI after 8 years. I saw this scenario many times and I always argued, publicly amongst the group at times, that if I visited us and received referrals what better motivation to join was there than that?

The argument against stated they do not need to join if they get the referrals, which is ludicrous. You want continual referrals, not just to be given some once. The debate will continue I am sure.

What chapter are you Jackie?
236 weeks ago, by Jackie
I'm not a member. I was a visitor.
236 weeks ago, by Tim
You're highly likely to remain a visitor with an experience like that.
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Rant or Rave
239 weeks ago, by Jackie
What a waste.
Just received a leaflet through the door from the safer neighbourhood team. It says they're putting more police on the streets, moving them around to follow where the crime is, and giving me their contact details.

Four pages that I can summarise as "We're doing our job."

Oh good, that's what I assumed they were doing. Perhaps they could have saved the money on the leaflet.
238 weeks ago, by James
The problem that the police have is all the publicity that crime gets. They're constantly having to work against the media so that people don't think we're living in a dystopian crime zone. A few years ago I noticed that every time a police spokesman came on the TV or radio they finished with 'Thankfully crimes like this are rare'. It was clearly a PR coordinated effort.
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Rant or Rave
239 weeks ago, by Jackie
Customer service?
Just Googled the phone number to call Microsoft Help. A premium rate number, of course. Listened through endless options of 'press this number for this and that number for that'. Ended up with a recorded message saying 'Visit the website at commerce.microsoft.com; you can phone us from there'.

What?
239 weeks ago, by James
Customer services, 'help'lines and centralised sales offices are very often atrociously run and apparently there to put customers off having a long term relationship with a brand.

I think the problem is that managers regard them as solutions on paper but never actually try them out themselves to see how effective a solution they are.
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Rant or Rave
241 weeks ago, by Jackie
Don't ask me how I know this...
If you buy a chocolate bar from the man in the kiosk upstairs at my local station, it costs 70p. If you buy it downstairs from the machine on the platform, it costs £1. Surely it should be more expensive to buy something from a smiling human being who can give you change than from an automated dispenser? #SomethingWrongHere
241 weeks ago, by John
And if the said bar is Cadburys you probably won't enjoy it anyway, now that they've mucked about the most important aspect of marketing (the product).

I know this because I bought a bar this week - do Kraft know what they're messing with?!?
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Rant or Rave
248 weeks ago, by Jackie
Infuriated
I'm infuriated by the misogyny shown in the latest Warburton's ad. They used to focus on being a family firm. Nice.

Now - although it's trying to be funny - it's all about attracting beautiful women and being repelled by a less attractive one. Disgraceful. Especially as I suspect that women are the main target audience.

Watch it on YouTube:
http://www.youtube.com/watch?v=-bdPJuBwqLg

What do you think - am I over-reacting?
248 weeks ago, by Tim
Is he being repelled by the less attractive one? He's turning her offer to come over and sit down more like. I think that is probably what you meant though Jackie.

It's not nice is it? He's only interested in the 'normal' to attractive looking women. Can you, or WOULD you, really put your product out there underlining that type of discrimination?
248 weeks ago, by Ed
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Rant or Rave
249 weeks ago, by Jackie
Yawn.
I get most of my business via face-to-face marketing AKA networking. I'm no longer a member of any formal networking organisations, but I've attended two breakfast meetings this week.

They entail getting up at the crack of dawn, mingling with other local business-owners, and being bright and breezy about what I do and what referrals I'm looking for as well as being friendly and helpful to make connections for them.

It's not even lunchtime yet, and I'm already exhausted.
249 weeks ago, by James
I've been thinking about going to some networking events recently. You never know who you'll meet and most of the time they're not so bad. I can say I'm relishing the idea completely though.
248 weeks ago, by Jackie
I enjoy them from time to time - but I don't like the early mornings.
248 weeks ago, by Tim
I've just left BNI after 8 years. My business changed & new new category was already taken.

I am enjoying the break if I am frank, because IT IS hard work. It's also fun & I've made good friends through it.

We had 40 people in our group & were no.1 in the UK a few years back in our organisation, but meeting quality varies enormously.

I was always tired come the evening, but what's the alternative? Give up hours in the day to have a lunch meeting? Or work a whole day and go in the evening?
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Rant or Rave
252 weeks ago, by Jackie
One sock, two socks, red socks, blue socks
I'm not the target market, but I've just received another email from TwoSocks.com.

It invites me to pick my 'personality' from a choice of eight. That links through to the website where they show me socks to match.

I think this marketing approach is genius, for two reasons. First, because we're in an age when people WANT to interact on-screen, and second, because it takes the customer as the starting point.

Everybody should be doing it.
252 weeks ago, by James
Just took a look. The categories don't seem to be based on anything. For example if you click 'corporate' the designs are a similar collection to the other categories.

I agree that it's a good idea and people do want to interact but I'm not sure the execution is as good.
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