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Displaying: RANTs and RAVEs from James Coakes

Rant or Rave
137 weeks ago, by James
April Fools
Did you fall for any of the marketing gags that were doing the rounds? Google's turning Google Maps into a Pacman game seemed to be the main one.

It's not so easy for small companies to get on this bandwagon, it seems to be something for the big brands. The question may be whether there's actually anything to be gained from it.
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Rant or Rave
137 weeks ago, by James
Intrusive website popups
I've just been on Maplin's website (the electronics supplier) and within a second a popup appears saying 'we'd welcome your feedback'. Well give me a chance to use the site and I may be able to give you some.

Again, the business owners aren't testing their own site to feel the user experience.
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Rant or Rave
140 weeks ago, by James
Trendsmap.com
This is an interesting site that shows you what's trending on Twitter at the moment. How can this be useful? Could you use it to choose the best subjects to blog about?
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Rant or Rave
140 weeks ago, by James
Misspelled domain names
Is it a good idea to buy misspelled domain names and direct them at your site?

If you have a name that is often misspelled then, yes, this is a valid strategy. However, many companies do it with misspellings of brands such as Ebay and Facebook. Is that a good idea?

The answer is categorically no. It's dishonest and frustrates users who will immediately click backwards. Google counts this as a 'bounce' and bounce rate is a key site metric.

In that case it's a very bad strategy.
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Rant or Rave
141 weeks ago, by James
Google Adwords
Every day I get calls from media companies who want to manage our adwords for us. The answer is 'no' every day, but the worst of it is that they just clicked on our ad to find us, so it's costing me about £3 for them to call me about something that I don't want!
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Rant or Rave
143 weeks ago, by James
The £6.5 billion apps industry
The vast majority of apps don't take off, but those that do have created an industry that earns more than Hollywood.

The advantage that apps have is that they are relatively low budget to create, when compared to a film, so success can be very profitable. Wired Magazine estimated that Angry Birds cost $140k to make and netted Finnish mobile phone company $70 million.

Apple now has more than 1 million apps in the apps store and estimates that more than 60 billion have been downloaded.
142 weeks ago, by Jackie
I suspect business apps will overtake websites in due course.
142 weeks ago, by James
Yes, I agree.
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Rant or Rave
144 weeks ago, by James
Oscar goody bags
This year's goody bags were valued at £53,000 and included a three night stay in Tuscany and a custom silver necklace. In 2005, the IRS deemed that the goody bags were taxable and the value has come down significantly - they were worth £97,637 the year before. Poor old celebrities.

Also in this year's bag, presumably because of the 50 Shades of Grey phenomenon, was an Afterglow Pulsewave vibrator and something called an O-Shot treatment, which is apparently a vaginal rejuvenation procedure.
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Rant or Rave
145 weeks ago, by James
Analytics tools
How do you measure your marketing? Do you measure it? Analytics tools can be confusing and it's difficult to know what data is actually meaningful.

Is data analysis relevant for smaller businesses - or do entrepreneurs just know what works instinctively?
142 weeks ago, by Jackie
Google Analytics can be overwhelming. I only track:

- how many site visitors
- how many pages they look at
- how long they stay on the site

- how many organic searches found me
- what keywords they searched
- what traffic came from Facebook, Twitter, LinkedIn, Google+ and Pinterest

The real measure of success is how many enquiries I get from the site, or subscribers sign up to my tipsheet, or products I sell
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