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Displaying: RANTs and RAVEs from James Coakes

Rant or Rave
153 weeks ago, by James
Brands read your social media
Ditto Labs has created software which can 'read' photos posted in social media, combining facial recognition with the ability to read facial expressions and brand recognition.

Is this an invasion of privacy, as some papers are suggesting, or more of the big data nonsense and hysteria that's doing the rounds?

Let's say that Hunter wellies got their hands on a photo of me pulling a funny face at a festival wearing their boots, which is what most social media content looks like. So what?
152 weeks ago, by John
That's clever tech, one can see how this could be used for targeting ads although I can see a time when a proportion of people will happily volunteer their purchasing proclivities rather than have them interpreted by algorithmic guesswork.

The voluntary use of social media goes hand in hand with an erosion of one's privacy to some degree - if you're concerned about McDonalds scrutinising a picture of you devouring a BigMac then don't post a picture of you devouring a BigMac.
152 weeks ago, by James
Privacy is a broad phrase and there's a lot of hysteria around it. We've all been part of metrics for a long time.
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Rant or Rave
155 weeks ago, by James
Why do so many people
who don't seem to know anything about a business answer the phone?
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155 weeks ago, by James
Great marketing communications
'Over the coming weeks, I hope to keep you updated with any major developments and introductions, but I promise not to inundate you with noise.'

I really like this. I know it's semantics and for all of us some words resonate and some don't but I think that 'noise' perfectly sums up what I don't want more of.
152 weeks ago, by Jackie
Shh.
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Rant or Rave
157 weeks ago, by James
Social media organic reach may be down to 10%
It seems that organic reach is at an all time low and if you want your content to be seen you have to pay for it. The problem is that there are now so many users that content is quickly drowned, so you have to pay to keep it visible.

For example, research has shown that the average Tweet only reaches 10% of a users followers before it's drowned, and that figure has been falling fast.

Are search networks just becoming paid content directories as content is lost in the noise?
155 weeks ago, by Jeff
Don't be evil!
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158 weeks ago, by James
Up-skirt childrens' advert banned
American Apparel, the controversy loving clothing company, has been condemned by the ASA for a 'back to school' promotion featuring an 'up-skirt' shot of a young girl in a skirt. As well as the formal condemnation the ad campaign has been banned.

This is a growing problem with attention increasingly so hard to get in all the noise. If you want controversy you have to keep going further. That's not to excuse this example, which is just plain wrong, but a slap on the wrist won't stop it.
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Rant or Rave
159 weeks ago, by James
Achieving perfection
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
Antoine de Saint-Exupéry

I think this is true in many areas of business.
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159 weeks ago, by James
Terror alerts
I'm sure they're based on some sort of proper intelligence but it's a really bad situation for business in London.

That's it, really.
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161 weeks ago, by James
Parents choose names based on political beliefs
A recent survey suggests that names like Liam, Ryan and Sam are chosen by left leaning parents while Frank, Joseph and William belong to the right. Political leaning affects everything from what cars we buy to the clothing brands that we choose.

Have you ever looked at your product or service from a political point of view?
161 weeks ago, by John
Crucial for retailers of those damn Che Guevara t-shirts...
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