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Displaying: RANTs and RAVEs from James Coakes

Rant or Rave
168 weeks ago, by James
LinkedIn
Complete mess. One discussion I contributed to has over 1,000 comments now, many saying exactly the same thing. Why don't people like a comment which says what they think? Then you would have something that could actually be followed, instead of 1,000 egos making it unreadable.

It's not how people act in conversation.
166 weeks ago, by Jackie
Looks like the same old quality v quantity debate.
164 weeks ago, by Tim
What subject could elicit over 1,000 comments? Legalising guns in playschools?
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Rant or Rave
169 weeks ago, by James
I love comments
One of the the best things about social media is comments. Often they are better than the story itself, like when a heckler is better than a comedian.

Hashtags are a lot like comments. They bring a whole new aspect to scheduled TV, for example if you followed the #jamaicainn hastag while that ill fated mumble fest was on some of the Twitter comments were brilliant.

Here's an example of a very good bit of attention seeking, but note how the comments are adding to it
http://on.mash.to/PTpNsq
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172 weeks ago, by James
Excellent Twitter tool
Fruji.com is a very good Twitter tool which gives you some useful insights into your followers, including those who have a high number of followers and also the most valuable (high followers, low following and high shares).

The free version is quite good and the first upgraded version only costs $5 a year, which they describe as the price of two coffees. I thought this was a very good marketing message.
169 weeks ago, by Tim
Comparing what you charge with a throw-away purchase is nothing new. "Less than the cost of a pint of beer a day" is one I've many times.

You can make anything sound cheap if you break it down and put it up against something in Aldi.
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173 weeks ago, by James
Royal Mail workers' Catch 22
The Royal Mail is planning to axe 1,600 jobs and is planning to meet with the unions Unite and the Commercial Workers Union to discuss strike threats.

They workers have a bit of a Catch 22 situation because if there is a long strike then businesses will respond by further shifting towards electronic communication, resulting in less demand and more cuts.
169 weeks ago, by Tim
I don't know the details but whenever I hear about strikes it makes me want to sack to lot of them and employ a new, more grateful, workforce. Easier said than done I appreciate.
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174 weeks ago, by James
Meal deals
Researching my craft foods article (see right) I discovered that eating a packet of crisps a day is the equivalent of drinking five litres of cooking oil over a year (BBC News).

Why are garages and supermarkets allowed to run 'meal deal' promotions where it's cheaper to buy a sandwich and drink with crisps than without?. A discount is fine, people need to make their own minds up, but when it's cheaper you almost feel foolish not taking it.

I must remember to take a packed lunch more often.
173 weeks ago, by Babs
Feel foolish yet healthier, is what I say. I would suggest saving the crisps and handing to a food bank, or something, but that does not feel right either.

Perhaps we should make more demands of options, such as a packet of crisps or an apple, or somesuch?
173 weeks ago, by James
Food bank collection points at motorway services makes sense.
169 weeks ago, by Tim
Give all the crisps to me please. I love crisps. 5 litres of cooking oil a year is a good trade off for such pleasures.
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175 weeks ago, by James
This may not have the hoped for result
Greene King, the pub group, currently have 2,915 followers on Twitter and are understandably excited about approaching 3,000. They have Tweeted:

''Exciting' news - 'rapidly' approaching 3000 followers...the 3000th will win a case of beer from us...retweets much appreciated!'

What would be the most likely effect of this strategy?
175 weeks ago, by Jackie
High postal cost to send a case of beer to FarAwayLand?
175 weeks ago, by James
I think that it will make some people hold back from following until the number of followers gets close to 3,000, which would have the effect of slowing it down.

That is 1) If anyone reads their social media and 2) If a case of beer is worth having.
175 weeks ago, by Tim
Agreed. Why would anyone want to be the 2,916th?

Jackie's also right on another point in my opinion, the offer is pathetic considering the size of the company. They have publicly self-declared themselves Scrooges.
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Rant or Rave
179 weeks ago, by James
Birdseye launches Mashtags
There are some stories that seem as though they should be an April Fools' gag and this is one.

Birdseye has launched a brand of 'pot@to' chips (remember Smiley Faces?) called Mashtags. They are billed as #tasty and #new and are clearly aimed at 'digital kids'.

Pete Johnson, Senior Brand Manager at Birdseye, said; 'Social media is all about conversation and we’re confident Mashtags will resonate across various groups of people."

Is it clumsy or cool and will anyone play ball?
178 weeks ago, by Jackie
Dunno. I've never resonated with a potato chip yet.
178 weeks ago, by Emma
Who is going to buy them? Aren't smiley faces aimed at children? Seems a bit confused to me, but they have gained some media attention out of it.
173 weeks ago, by Babs
Having a teenage and pre-teen, the advert was noted and interest expressed - so perhaps inspired.
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180 weeks ago, by James
Anti-capitalist capitalists
The new Lego Movie, which I will be taken to see by my son, has a villain called Lord Business. It's clearly a statement, but a statement made by Warner Bros who were a large corporation last time I looked.

Not only that but Lego themselves are pretty big and they are selling Lord Business' lair as a set for a cool £60. Are they laughing at us?

This reminds me of The Lorax fronting a campaign for Mazda's new 4x4.

Why do we buy this stuff?
180 weeks ago, by Babs
Hmm - the kids went to see this at the weekend and we're all huge fans of Lego. Will ask them what message they came away with, especially as my boy wants to work for Lego.
178 weeks ago, by Emma
I think you went to see The Lego Movie over the weekend and I think you really enjoyed it.
178 weeks ago, by James
Yes, that's true, it's great fun. It still remains that large corporations were having a go at large corporate culture and that's ironic.
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