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Displaying: RANTs and RAVEs from James Coakes

Rant or Rave
168 weeks ago, by James
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I wonder if 'Gary Smith' ever gets any work?
168 weeks ago, by Jackie
Sigh.
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Rant or Rave
168 weeks ago, by James
The limitations of contextual advertising
The Daily Mail website is experiencing a backlash from readers today because a news article about a bank worker who jumped to his death from the JP Morgan headquarters in Canary Wharf is sharing a page with an advert for The Jump and a Halifax advert with the tagline 'You're Off To A Flyer'.

Contextual advertising is possibly a clever idea but this is a good example of why it needs some moderation to ensure that it's done in good taste.
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Rant or Rave
169 weeks ago, by James
The best TV ad of all time
Was it Guinness's 'Horses & Surfers'? If so, what made that such a great advert?
Show 2 more previous responses: Kris Thomas Tim Coe reveal
169 weeks ago, by James
Should more small businesses adopt the 'long running series' format for their marketing?
168 weeks ago, by Jackie
It's a good idea. Adverts need to be seen repeatedly to make you front of mind, so why not incorporate a story?
163 weeks ago, by Tim
It was ok, but does nothing for me. I think their advertising is stuck up.I don't know why, it's like they think they're better than everyone else so have to spend millions portraying that.
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Rant or Rave
170 weeks ago, by James
The 'on hold' experience
I'm on hold to a bank having pressed the 'set up new account' option, so I'm a new customer. The music isn't too bad but every 12 seconds (I've timed this) it's interrupted by a voice that says 'I'm afraid we're still busy. Please carry on holding and I'll put you through to someone as soon as I can'.

Obviously that is the situation. This intrusive disembodied voice, which I have heard about 30 times by now, isn't adding anything.

Is there a better way of handling hold time?
169 weeks ago, by Tim
Yes, when they ask if you'd prefer to leave your number and they call you back.

I've just waiting 8 minutes for the Utility Warehouse technical line. I have a dodgy phone line I'm told.Each of the previous two times when I called I didn't even bother to wait as they said the delay in answering was 6 and 9 minutes of each call. At least you know. Telling you gives you choice.

So no 'call-back' option and no 'minutes to answer prediction' is piss poor but standard practice for most firms.
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Rant or Rave
173 weeks ago, by James
Pop ups
I seem to be seeing an increasing number of pop up calls to action which completely take over the screen so you can't see the thing that you specifically visited a site to see. If this is a news story I will often go back to Google and visit the next site instead, just because I don't like being hijacked.

How can it be good marketing?
173 weeks ago, by Tim
It would be too easy to request further informarion on the type of sites you're visiting.

I don't see any pop-ups that I can recall being highly irritating. Itr could be because I use adblocker on all my computers. It even blocks adverts on Youtube.
https://adblockplus.org
I wouldn't leave home without it!

You're right though, installing pop-ups on your website is only going to invoke a negative response from your website visitors surely? Why would you do that?
169 weeks ago, by Kris
I use Adblocker as well so don't tend to geet many other than the ridiculous sites which pop up a survey to complete only 20 seconds into the visit. A complete turn-off, if I have a choice I shut the site completely and go somewhere else.
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Rant or Rave
176 weeks ago, by James
Logo fails
I just shared a story from the Business Standard and the suggested picture that comes with the story is their logo, which is the letters BS on a grey background.

I think that detracts from their credibility a little. I wonder why no-one has told them?

It's a story about spiders' webs which you'll find here. Possibly one of the most fascinating materials on the planet ... no BS.

http://www.business-standard.com/article/news-ians/spider-webs-spring-towards-prey-study-113120800662_1.html
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Rant or Rave
178 weeks ago, by James
Personalisation
Will be the big trend of 2014. Marketers will be trying to find ways of getting closer to what potential customers actually want.

Personalisation makes sense of the elusive 'Big Data' concept that marketers are grappling with.
177 weeks ago, by Robert
This has been a trend for about 4 years mate (with contextualisation and cookie based re-targetting etc.) ;)

Mobile integration will continue to grow exponentially over 2014; if you are using 'mobile' (i.e. phones, tablets etc.) for your marketing, chances are you are seriously missing out.
177 weeks ago, by James
Yes, it's been around for longer probably but I don't think it's trusted and I think it has a lot further to go before it's effective.

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Rant or Rave
178 weeks ago, by James
Telesales and accents
This is a very controversial subject and it may not go down well with everyone. I was just called by someone with a very strong Mancunian accent who said 'You are eligible for a free upgrade on your mobile, was you aware of that?'

Is it important to train people not to include the typical grammatical foibles associated with their accent when making sales calls?
177 weeks ago, by Tim
They duno nuffin mate!
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