Sorry, but I had to say it. Probably not the marketing that you're involved with as marketing professionals, but the marketing that people do themselves because they think they can save a few quid.
They certainly save a few quid at the cost of creativity and lost opportunity.
The problem is fear. They're afraid so they settle for name, telephone number and website.
But why a rave and not a rant? Because it's a huge opportunity for truly creative service providers and their clients.