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RANTS & RAVES

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Displaying: RANTs and RAVEs from Emma Coakes

Rant or Rave
167 weeks ago, by Emma
The dangers of cross posting
I'm an advocate of not cross posting between social media profiles because, ideally, you should tailor your message to each platform.

I hadn't realised that my Youtube account was set to share my comments on Twitter, it's not something that I do. This morning it seemed that my account had been hacked by a Lego fan.

It turns out that it was my 8 year old son who has just discovered commenting and doesn't have his own accounts, so it was showing in mine.

Another good reason not to cross post.
165 weeks ago, by Tim
I'm not going to write a different message for LinkedIn reader & then another for Twitter, a third for FB and a fourth for Google+. What I want to convey is the same whichever platform it is read. My ideal target client is the same whichever platform they read it on too.

I keep hearing hearing about this topic. I understand the reasoning but I tailor my messages to my ideal target client regardless of whether he's opened FB or Twitter. I am the same person regardless of the website I read.
164 weeks ago, by Jackie
Some friends/fans/followers are connected on more than one platform, and might get annoyed by only seeing the same stuff all the time.

One content strategy is to post mainly business updates on Linked In, mainly social updates on Facebook, and a mixture of both on Twitter, which you can do selectively on Hootsuite.
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Rant or Rave
180 weeks ago, by Emma
Content marketing isn't just words
I think this is an area that is confusing a lot of people. The internet really doesn't need more words, particularly articles that are saying something that is being said more effectively somewhere else.

Think about content in the form of education and entertainment. It might be a video on Youtube or a slideshow on Slideshare. Content has many effective forms.
180 weeks ago, by James
It's worth adding that many businesses are put off video content because they worry about the quality but increasingly that's no longer an issue. Quality on basic devices is increasing and often it's low res film that catches the moment that trends.
180 weeks ago, by Tim
Video and slideshows and superb when executed distinctively. Been using both mediums for years and can't understand why more companies don't join in. But then again, not many companies pay much attention to the message their intended customers receive.
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