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Displaying: RANTs and RAVEs from Tim Coe

Rant or Rave
198 weeks ago, by Tim
Grabbing Attention - What Works For You?
Assuming we all agree that grabbing attention is the most important aspect of running your business, what do you find works for you?

What did you last do to pull in some new sales enquiries? Did it work as you expected? If not, what did you learn?

I have found using a formal Introducer Programme a massive success. Getting others to promote my business for me in return for a significant fee worked wonders.

If attracting others is not the most vital area of your business then tell me what is.
198 weeks ago, by James
Serendipity; being in the right place at the right time. That used to mean having an ad in Yellow Pages but now it means being found in online search.

It's not enough to have attention, people have to be in a buying mood and have a credit card nearby otherwise they flit off to something else.

There's a huge clamour for attention at the moment so it's hard to stand out.

I think there also an opportunity for brands to corner 'trust' in their space. That's linked to the amount of noise.
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Rant or Rave
201 weeks ago, by Tim
How Brilliant Are You?
Let's all propose each other ...

The New Forest Brilliance in Business Awards 2013/14

http://www.nfbp.org.uk/awardsnominations/
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Rant or Rave
201 weeks ago, by Tim
Southampton Business Show
If you want to meet 'Hairy Neck' from this year's Apprentice [Neil Clough] you might wish to take a day out of your valuable office office, or home office, to visit the Southampton Businerss Show:
http://www.southamptonbusinessshow.co.uk
If nothing else you'll see the old Rose Bowl cricket ground, now called the Aegus Bowl.
7th November 2013.
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Rant or Rave
201 weeks ago, by Tim
Over one 'meeeelion' I tell you!
Did you know there are just over 1,000,000 different LinkedIn Groups?

I had no idea the number was so high. I'd have thought a few thousand existed at most, maybe 10k at a push.

Doesn't it make you think how many possibilities to market to niche groups there are available? Inevitably, many of these Groups are defunct, but the possibilities, otherwise, are virtually endless.
Show 2 more previous responses: Tim Coe James Coakes reveal
201 weeks ago, by Jason
Hi Tim,

I agree that there is lots of great (and some weak) groups on LinkedIn - lots to discuss and learn.

I recently included the stat that there is an estimated 1.5 million LinkedIn groups - as you say such a vast scale of interesting niches. :)
201 weeks ago, by Jason
Pinterest is an excellent platform for visually creative products and services.

Recipes are the most popular pins shared whilst over 60% of users use Pinterest from an i-Pad.

It's getting bigger in the UK with more UK relevant content :)
200 weeks ago, by Jackie
In the US (where there is more of a tradition of scrapbooking), Pinterest tends to be predominantly used by women pinning pictures of recipes, wedding dresses and fluffy kittens. In the UK, it seems to be used more for business.

When used properly, Pinterest allegedly drives more traffic to your website/blog than Google+, LinkedIn and YouTube combined.

I just checked my Analytics, and indeed it's true for my site.

Top tip: Ensure you respect copyright, and include your URL in the description.
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Rant or Rave
203 weeks ago, by Tim
"Doing it on Saturday Will be a Right Pain!"
Have you ever been told that, as a customer in a shop, doing the job you are enquiring about is a pain? That's exactly what happened to me yesterday in Cobbler's Kingdom in Lymington.

They could do the leather repair, but if I brought it in on Saturday it would be right pain to do. "A PAIN?" I replied exasperated.

Not only did I not return on Saturday and go somewhere else, but I doubt I'll ever return again.

No appreciation of the lifetime value of a client & zero customer service.
203 weeks ago, by James
At the most basic level businesses need to have a grasp of the basics of marketing. This is why there is always a need for marketing companies to help small businesses.
203 weeks ago, by Tim
I think basic manners come first. Then an awareness of your ability to offend when opening your mouth.
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Rant or Rave
204 weeks ago, by Tim
Which is best, Home Office or Office Office?
Do you work from home or do you have a dedicated office? Maybe you have tried both, like me, and know which you prefer?

This article [link below] highlights the many obvious distractions that can make working from your humble abode a happy affair, but a much less productive one.

I've used my bedroom desk, the spare room and a decked out shed. None compare to a real office. How about you?

http://www.huffingtonpost.com/grant-cardone/beware-of-the-work-from-h_b_3936168.html?utm_hp_ref=tw
Show 2 more previous responses: Tim Coe reveal
204 weeks ago, by James
Office office definitely for me. I work more efficiently and I relax more efficiently when I get home. I find that routine doesn't change enough at weekends and on holidays when I work from home.
203 weeks ago, by Babs
I think I'd like a proper office again but doubt that will be an option. Before moving this year I had my own room at home for my office, which did help keep things separate, but now, having to work from the sofa, I'm in the living room. That's not a bad as I thought it would be; I'm pretty good at switching off any desire to do housewifely things and not turning on the TV (except for Wimbledon).
But I'm not good at then turning off the work/business - I must work on that...
201 weeks ago, by Jason
I also work from home and at times it's great - freedom. However at times I feel isolated and go slightly mad couped up in the house all day.

I try to overcome this by attending networking meetings. Much like Babs I'd love to have a separate office but the costs are too high.
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Rant or Rave
204 weeks ago, by Tim
Just Brilliant Subconscious Advertising
Mercedes really do some fantastic TV adverts.

If it's not Lewis Hamilton and Fernando Alonso rushing to beat each other at everything they do it's Nico Rosberg and Michael Schumacher competing to take a pregnant lady to hospital [all on youtube].

This one's got no famous faces but it just pure class in my opinion: http://www.youtube.com/watch?v=30a2dpHS_TU

What do you think?
204 weeks ago, by James
I think it's very clever advertising for very clever technology. Are you saying it's subconcious because the story stands alone from the advertising message?

On a separate note I had to watch a few seconds of an ad for a Kia Picanto first, which just shows how far Youtube is from a natural marketing experience for users. That's about as far from a Mercedes as you can get.
204 weeks ago, by Tim
You're not using AdBlocker? It removes all those highly irritating and time wasting YouTube adverts. In fact ANY internet advert. I've seen one in about a year now. 4OD too.

Subconscuous because it plays on death and Mercedes saving your life.

204 weeks ago, by Tim
Best plugin I know of:
https://addons.mozilla.org/en-us/firefox/addon/adblock-plus
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Rant or Rave
205 weeks ago, by Tim
Worst marketing campaign of all time?
Remember this marketing GAFF from '92?

Buy a Hoover vacuum, the cheapest being £119.99, & get not one, but TWO, free airlines seats to the USA!

Hoover grossed £30m through sales but from the resulting profit had to shell out a massive £50m to BA & Virgin in keeping up their end of the deal.

Worst campaign ever for a company but best ever for the consumer I'd say!

Read more here: http://www.independent.co.uk/life-style/great-financial-disasters-of-our-time-the-hoover-fiasco-1171711.html
Show 2 more previous responses: James Coakes reveal
205 weeks ago, by Jackie
Yep. A while back, I wrote a guest blog post about this and other famous corporate marketing disasters:

http://www.lesleywriter.com/famous-corporate-marketing-disaster-stories-and-what-smes-can-learn-from-them
205 weeks ago, by Kris
It was a very good deal if you were in the business of selling flight seats at that time. Just saying.
204 weeks ago, by Tim
I'm sure Hoover attempted to screw them right down on price if they were buying thousands at a time, but yes, it's all business Kris.
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