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Displaying: RANTs and RAVEs from Tim Coe

Rant or Rave
203 weeks ago, by Tim
Never Too Busy
“I'm about to make a wild, extreme and severe relationship rule:

The word busy is an excuse and is most often used by fools. The word "busy" is the relationship Weapon of Mass Destruction. It seems like a good excuse, but in fact in every silo you uncover, all you're going to find is a man who didn't care enough to call. Remember men are never too busy to get what they want.”
Greg Behrendt

[edited by Tim Coe to avoid offence]
203 weeks ago, by James
One of the expressions I use a lot is 'busy fools'. The world is full of busy fools, running around doing lots of things and not generating a profit. I mainly use it as a warning to myself.
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Rant or Rave
203 weeks ago, by Tim
Decisions are worthless
Five frogs are sitting on a log. Four decide to jump off. How many are left?

Five, because deciding is different than doing.

Decisions are worthless … unless you turn them into commitments.
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Rant or Rave
203 weeks ago, by Tim
0845 or 01 numbers?
How does your business phone number start? After years of thinking I looked better with an 0845 number I have finally taken the decision to drop it.

The reality of mobile phone reliance means most of us make the majority of our calls from our smart pocket friend. But, the mobile networks still see fit to charge us higher rates for anything starting 08 and we can't use our allocated monthly minutes - how annoying is that?

People know where they are with 01 numbers - location and cost.
Show 4 more previous responses: Tim Coe John Durrant Jackie Barrie James Coakes reveal
203 weeks ago, by Tim
John, you would have seen an old website of mine but yes, I give the caller a choice. I'm pleased you approve of that idea.
203 weeks ago, by Kris
It is so simple and so cheap to install (even a range of ) VOIP regional numbers that it is amazing companies still use 0845, which is the biggest rip-off of all the non geo numbers. Orange can charge up to over 40p a minute for what was originally branded a "local" (but was actually "lo-call") number.

I would like marketers to lead the way in denouncing these non-geo rip off numbers now that there is absolutely case for using them in terms of cost.
203 weeks ago, by Tim
0870/0871 appear to be the worst culprits and loved by banks and credit card companies.

Good idea Kris about marketeers leading the way to denounce them. That's sort of where I was coming from with the original post I suppose.
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Rant or Rave
203 weeks ago, by Tim
Essential Copywriting Skills
Right then, if you ever write copy for your own business, or anyone else's more importantly, the article on the link below might help.

I hadn't considered the negative impact of mixing nouns and adjectives in the same headline or advert.

http://mb-bc.com/sesame-street-lessons-missed
Show 4 more previous responses: Jackie Barrie Suzan St Maur James Coakes reveal
203 weeks ago, by Tim
Yes, thank you Jackie. I was merely seeing if anyone was reading it properly. Clearly you were.


203 weeks ago, by Jackie
Sorry! But proofreading IS part of my job...
203 weeks ago, by Michael
Tim -- Thanks for finding my post and mentioning this. Suzan, you've got a point about me being too "pernickety" (looks like you dropped an "s" there), but sometimes you've got to overstate the point to get others' attention. This is a skill executed to perfection by American talk-radio hosts.

In truth, this post was just something I tossed off as I tried to think of more meaningful pieces to write. But it's gained plenty of traction, despite its rather overblown style.
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Rant or Rave
204 weeks ago, by Tim
Good or Bad Customer Service?
Johnsons Dry Cleaners in Lymington recently rang and said they had a tie of mine needing collecting. When I went in they said it had been there since 2011.

One's immediate reaction could be how good it was of them to keep it this long and to still call me.

My thoughts didn't take long to feel they should have contacted me far earlier and not sat on my tie for almost 2-years.

So I ask you, did Johnsons give good or bad customer service here?

[This could be also be a RAVE]]
Show 1 more previous response: James Coakes reveal
203 weeks ago, by Jackie
And you didn't notice that your tie was missing for two years? I call that bad wardrobe management ;-)
203 weeks ago, by James
It could have been a bad tie.
203 weeks ago, by Suzan
Must have been quite a strong tie to survive being sat on by a dry cleaning company...
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Rant or Rave
204 weeks ago, by Tim
Google: Mistakes Aren't Mistakes
Google was originally a misspelling of a word that already exists in the dictionary: "Googol." A googol is defined as a very large number, specifically 10 to the 100th power.

Googol was supposed to be a name that would be indicative of the titanic amount of information on the Internet that the company sought to organize. The misspelled domain name "google.com" was still available, so the company settled on "google."

Now, both words are in the dictionary, but most consumers only ever use one.
203 weeks ago, by Suzan
Well, that mis-spelling sure doesn't seem to have done them any harm!
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Rant or Rave
204 weeks ago, by Tim
Ego Branding
Why do small businesses insist on wasting perfectly good advertising space on vehicles, or in adverts, by making their company name/logo as large as possible whilst hiding the actual service or product?

Is it some form of naive ego? "Look at my name on my van. I'm da man now!"

To hell with feeling important you fool, think how many people couldn't care less what your name is but would all love to be drawn- in by an eye catching headline offering them value or intrigue.

It's such a waste.
Show 5 more previous responses: Tim Coe Suzan St Maur Kris Thomas reveal
201 weeks ago, by James
sofa.com have their URL with a thought bubble saying 'I wonder what they do?' It's clever because it challenges people to take notice.
201 weeks ago, by Tim
Sofa.com is supposed to be a mystery URL??? Yes, because no one knows what a sofa is do they?
201 weeks ago, by John
I visited sofa.com after reading this, now when visiting other websites I'm seeing their ad appear as one of those irritating side bar ads for a previously visited site.

Am I alone in finding those kind of ads a bit creepy, and therefore unlikely to ever visit the advertised website again?

Where's that cookie delete button?
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