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RANTS & RAVES

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Displaying: RANTs and RAVEs from Tim Coe

Rant or Rave
144 weeks ago, by Tim
AMIGO LOANS ARE NO FRIENDS OF MINE
I think I have just broken my computer keyboard as I hit the mute button so hard. "Why," you ask? The bloody Amigo Loans radio advert.

Every time I hear, "Together, we will get a loan," I can't shut it off fast enough. I always swear. I always spit venom and I definitely always swear NEVER to use them if I needed a loan.

But who does use them? 50% APR? Are they having a laugh? Their marketing dept. clearly is and takes sadistic satisfaction is dreaming up painfully irritating dung!
Show 1 more previous response: James Coakes reveal
141 weeks ago, by Tim
So a sort of Burrito-Bankruptcy?
141 weeks ago, by James
Careful, you'll find yourself in the same hot water as Clarkson if you pick on the Mexicans.
141 weeks ago, by Tim
It's ok, they're all too busy doging boarder guards and making a run for it to notice this post.
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Rant or Rave
150 weeks ago, by Tim
Having a fridge is as important as having a printer
If you spend a decent amount of time in the office then you'll appreciate some home comforts. Preparing food to bring in is mind numbingly dull so making it whilst working is easier at times.

It calls for a mini kitchen but where do you stop? What have you got in your office that is highly domestic? I have a fridge, Brita jug, kettle, toaster and microwave.
150 weeks ago, by James
I have a dog bowl.
150 weeks ago, by Jackie
I have a whole house wrapped round my office.
122 weeks ago, by John
In the last office I worked in access to the fridge was encumbered by choc bars, ketchup and mayo, and unhealthy ready meals (invariably marketed as healthy). I was considered something of a freak by preparing my own meals at work, then admonished for munching on 'rabbit food' etc.
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Rant or Rave
151 weeks ago, by Tim
Is anyone selling through social media?
If you are, or have, how did you do it?

Was the social media platform merely a way to make the initial connection or did your profile and posts generate a hot sales enquiry that only needed coaxing over the line?

It's a new area for us all and I'm positive we're all interested in how others are doing, and more so, how the successful are successful at it.
Show 1 more previous response: James Coakes reveal
150 weeks ago, by Jackie
I think the main objective of social media is to drive traffic to your site/blog where you convert visitors to customers.

To make that work, you have to mix in your links with social chit-chat and other stuff.

That said, I had three unexpected direct enquiries on Twitter in one month and converted two of them (so far).
150 weeks ago, by James
A solicitor (of all trades) recently told me that a client chose them because their social media profiles were more lively. If that's not just a one-off then it's really interesting.

Some clients prefer to work with more lively people and that may be meaningful for professional services companies who might struggle to put that across on their websites.
148 weeks ago, by Jackie
It seems people really do do business with people they like.

(Did you like the way I sneaked in that do do?)
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Rant or Rave
156 weeks ago, by Tim
80's Music
Mike Score from A Flock of Seagulls, remember his mad hair? You HAVE to if you were around in the 80's.

As time has passed that hair has stood the test of time, in my memory that is as do believe he's bald now.

It made me think that apart from airy layered guitars & catchy space influenced pop tunes, his hair is what people spoke about then and the instant image I see now when I hear or think of A Flock of Seagulls.

Try this if you fancy smiling - http://www.youtube.com/watch?v=WD6xxSWKx1k
156 weeks ago, by James
In marketing terms it makes me think of Donald Trump's red ties. He advocates having a signature thing about yourself, although actually it's probably his startling hair that most people think about.
150 weeks ago, by Jackie
In networking terms, wearing a bright colour helps you stand out from the men in grey suits. Or being a girl.
150 weeks ago, by James
I'm quite traditional and I think that actually makes me stand out in a good way. I'm not sure if I could make being a girl work for me either, if I'm completely honest.
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Rant or Rave
157 weeks ago, by Tim
"Me me me," should be, "You you you"
Why do companies insist on talking about themselves rather than addressing their customers & their needs?

Websites or brochures full of, "We are xyz," or, "We do this and that," are self centred and should talk more along the lines of solving the problems their ideal target clients are experiencing.

Furthermore, how about offering solutions whilst always aiming to start sentences or main paragraphs with the words YOU or YOUR, within reason of course.
Show 2 more previous responses: Tim Coe James Coakes reveal
155 weeks ago, by Jackie
Not "We offer xyz" but "You can choose xyz"
155 weeks ago, by Babs
I would often suggest clients run their web content through http://www.futurenowinc.com/wewe.htm to test their focus. Not tried it for a while, mind...
154 weeks ago, by Jackie
The WeWe Calculator was great but it's not working any more. Better to just count the use of I, us and we on a page compared with you and your.
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Rant or Rave
159 weeks ago, by Tim
There's no suitable word for Word!
Who'd write a book in Microsoft Word? Not me again, that's for certain.

Ok, maybe it's not a book writing tool, but the amount of formatting cock ups I constantly had to go back and individually correct was ludicrous! Even when I thought they were taken care of more and more would appear. This was from using the 'justify' feature. It loved spreading three words along the whole width of a line!

Has anyone written a book & if so what did you use for easy formatting? I've heard Pages is good.
Show 1 more previous response: Lara Caine reveal
158 weeks ago, by James
Word is a disaster when it comes to formatting. I tend to write using word because visually it's easier and then cut and paste into wordpad before posting anything online.

Would that work for a book?
157 weeks ago, by Jackie
I hate designing in Word. I drafted my books in Word, then formatted them in InDesign for print. The ebooks were converted from the Word master into ePub and Kindle formats. Any changes then had to be made three times, but hey, no-one said it would be easy.
156 weeks ago, by Tim
I did use your Notepad trick James, I remember you telling me that once. Whether it helped or not who knows? I think what also made it worse was using Word 2003, 2007 and 2010 on the same document, although it shouldn't matter right? [In theory anyway].

Sounds worth a try next time Jackie.
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Rant or Rave
165 weeks ago, by Tim
Chicken and egg question
Are small businesses small because they generally do not engage in any well thought through or significant marketing?

Or is it the fact that because they are small it prohibits them from spending the money it requires to have marketing that changes the perception of your company and reach new audiences?

So, do you need to grow before you can afford proper marketing? Or do you need proper marketing in order to grow?
Show 4 more previous responses: Tim Coe Jackie Barrie Jason King James Coakes reveal
165 weeks ago, by James
Sometimes it can be the wrong product offering or changes in the marketplace. Take Yell, the paper directory was made obsolete almost overnight by the internet and they completely missed the relevancy of that. Yellow Pages could have been Google. They were caught sleeping.

Sometimes, even for a multi million pound business, there's very little they can do.

For small businesses there may be new technology that's expensive to buy.

'Do some marketing' isn't a panacea.
164 weeks ago, by Kris
I think the problem with the question, as framed, is the word "growth", which is often over-used and ill-understood. If a business wants to "grow" then presumably the finance is in place to do this, therefore a marketing budget is assumed. You either have the money to carry out marketing or you don't. Most businesses have some.

However I see lots of businesses who spend money on marketing to maintain their day-to-day operations, but who spend it badly - if that's what Tim meant?
159 weeks ago, by Tim
Well said Kris. I see so much bad marketing that I believe they either get smart with their expenditure or simply save the money. Some marketing can actually make a company look worse than if they'd said absolutely nothing. It has a counter effect.
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Rant or Rave
176 weeks ago, by Tim
Traditional marketing is dead
It just doesn't work the way it used to. Combine that with the ever-increasing choices for ever-increasingly complicated digital marketing, and you've got a lot of people screaming out for some sanity!
175 weeks ago, by James
It has changed but I was listening to an interview on the radio yesterday about the supermarkets Christmas campaigns. They spend hundreds of millions and the success of last year's John Lewis snowman ad gave them a 40% business uplift and created a number 1 single.

I think that the more noise that digital creates the more opportunity there is for a company to do something traditional very well and stand out. Even good direct mail stands out now, so small businesses can do it too.
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