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Rant or Rave
243 weeks ago, by James
Twitter needs to release more handles
There are a lot of really good handles, or names, on Twitter that people reserved a long time ago and are not using. It's becoming quite difficult to get a good handle now.

Twitter should have a rule in place that if you haven't used your account within the last 12 months it is closed and your name returned to the pool.
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243 weeks ago, by James
It's what Twitter call your username. Here's a glossary of other terms:

https://support.twitter.com/articles/166337-the-twitter-glossary

There are links between Twitter and CB radio.
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243 weeks ago, by Jackie
What a waste.
Just received a leaflet through the door from the safer neighbourhood team. It says they're putting more police on the streets, moving them around to follow where the crime is, and giving me their contact details.

Four pages that I can summarise as "We're doing our job."

Oh good, that's what I assumed they were doing. Perhaps they could have saved the money on the leaflet.
243 weeks ago, by James
The problem that the police have is all the publicity that crime gets. They're constantly having to work against the media so that people don't think we're living in a dystopian crime zone. A few years ago I noticed that every time a police spokesman came on the TV or radio they finished with 'Thankfully crimes like this are rare'. It was clearly a PR coordinated effort.
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244 weeks ago, by Jackie
Customer service?
Just Googled the phone number to call Microsoft Help. A premium rate number, of course. Listened through endless options of 'press this number for this and that number for that'. Ended up with a recorded message saying 'Visit the website at commerce.microsoft.com; you can phone us from there'.

What?
244 weeks ago, by James
Customer services, 'help'lines and centralised sales offices are very often atrociously run and apparently there to put customers off having a long term relationship with a brand.

I think the problem is that managers regard them as solutions on paper but never actually try them out themselves to see how effective a solution they are.
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244 weeks ago, by James
Remarketing
Yesterday I was looking at flights to Istanbul and today there are adverts for flights to Istanbul on my Facebook page. This is remarketing and it works at an IP level.

So, although I wasn't logged in and identified my computer location was tracked. I feel a bit uneasy about it, but that's just because it's new.

If you're sharing a computer with anyone it might be interesting to see what it's suggesting. Privacy? Not any more.
244 weeks ago, by Robert
Just as a semantic point; but that would be an example of retargeting (i.e. display ads targeted to you based on browsing history/cookies dropped) as opposed to 'remarketing' which typically involves an email being sent to logged in users, following baskets being abandoned at checkout etc.

And yes... Both can give great results for Merchants/Advertisers in terms of advertising ROI.

Happy to go into more detail if people are interested (?)
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244 weeks ago, by James
Marketers among 'most fulfilled' workers
A survey by recruitment company Ranstad found that 10% of people working in marketing are unfulfilled while 17% are indifferent. 73% reported that they were fulfilled.

Only people working in IT where 6% are unfulfilled and 20% are indifferent were happier.

The most unfulfilled people were to be found in Telecoms, where the figures were 13% unfulfilled and 47% indifferent.

2,000 people were surveyed. There is no figure for the number who replied 'what the hell are you talking about?'
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245 weeks ago, by Tim
How Brilliant Are You?
Let's all propose each other ...

The New Forest Brilliance in Business Awards 2013/14

http://www.nfbp.org.uk/awardsnominations/
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245 weeks ago, by Jason
Precious Contacts
My 1st rant!

Why are there so many groups/forums that make you sign up only when you share all your contacts?

My contacts are precious to me and will protect them at all costs.

Am I just being too protective or do others think the same? Thanks for any feedback :)
Show 4 more previous responses: Tim Coe James Coakes Jason King reveal
245 weeks ago, by James
No, not deleted. Probably a gremlin.
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245 weeks ago, by James
Reputation and social media
I generally don't like it when websites fill their Retweet content box with references such as 'XYZ Publication l News l Business' and I tend to delete it. I think it's messy.

I've just Tweeted a medical article from the BBC website and their box comes up with 'BBC News -' and then the content. I chose to keep it there and when I thought about it I realised that the BBC News addition added credibility.

That's an example of how building trust with a brand can help you in social media.
245 weeks ago, by Jason
When you chose to alter the heading on a Tweet it shows the author that you've taken the time to curate their content.

As you point out James you can leverage the reach of other brands by carefully selecting the content you share with your audience :)
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