This is, apparently, going viral and it's going to be as big as Gangnam Style.
I've watched it and I don't get it. I got Gangnam Style, it was very catchy (to use a very unfashionable word) but The Fox isn't. I can only think that the 30 million people who have viewed it on Youtube have done so because they've been told it's going viral.
So what can we learn from this about how to create a viral campaign? I'm none the wiser.