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Rant or Rave
261 weeks ago, by James
How history can affect branding
Jaguar Landrover are doing really well and last week announced that they are creating 1,700 jobs in their Solihull factories. It's great to have some positive news in both jobs and manufacturing.

The company was founded in 1922 by Sir William Lyons at the Swallow Sidecar Company and he changed the name to Jaguar after WWII to avoid the negative connotations of the SS initials.

It's a pity it's owned by Tata now, but maybe it wouldn't be as successful if it wasn't.
261 weeks ago, by Tim
Didn't know about the name change away from the SS.

It's sad and maddening that a company called Tata [goodbye, see you later, adios] own a classic thoroughbred brand like Jaguar. Can you imagine the day a British Racing Green Tata wins Le Man? Hardly!
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Rant or Rave
261 weeks ago, by John
BT doing disingenuous telemarketing... Bugger off!
BT called today to get us to renew our business broadband. Instead of discussing our needs the telemarketer went straight into an assumptive up-sell sales routine to try to close me on a package including 500 mins of calls, a new router, & Microsoft 365 cloud services - none of which we need.

When pushed he disclosed we could simply renew our existing service for around £5 per month less than we currently pay.

Well they didn't get me, but as a strategy B2B 'mis-selling' probably works well?
Show 2 more previous responses: Tim Coe James Coakes reveal
260 weeks ago, by Tim
All is not lost. James's Twitter article about worst brands puts these 'telphony tw*ts' at 4th worst for customer satisfaction.
http://www.mirror.co.uk/money/city-news/ryanair-voted-worst-brand-britain-2283987#.UjsIaplWoPg.twitter
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Rant or Rave
261 weeks ago, by Tim
Just Brilliant Subconscious Advertising
Mercedes really do some fantastic TV adverts.

If it's not Lewis Hamilton and Fernando Alonso rushing to beat each other at everything they do it's Nico Rosberg and Michael Schumacher competing to take a pregnant lady to hospital [all on youtube].

This one's got no famous faces but it just pure class in my opinion: http://www.youtube.com/watch?v=30a2dpHS_TU

What do you think?
Show 2 more previous responses: Tim Coe James Coakes reveal
260 weeks ago, by Tim
Best plugin I know of:
https://addons.mozilla.org/en-us/firefox/addon/adblock-plus
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Rant or Rave
261 weeks ago, by James
The Fox
http://www.youtube.com/watch?v=jofNR_WkoCE&feature=youtu.be

This is, apparently, going viral and it's going to be as big as Gangnam Style.

I've watched it and I don't get it. I got Gangnam Style, it was very catchy (to use a very unfashionable word) but The Fox isn't. I can only think that the 30 million people who have viewed it on Youtube have done so because they've been told it's going viral.

So what can we learn from this about how to create a viral campaign? I'm none the wiser.
Show 1 more previous response: Tim Coe reveal
257 weeks ago, by Jason
It is terrible! But I do think it will be a hit - particularly because of the main line = what the fox say. If you say it quick it sounds like you're swearing, this will make it appealing to the teen/kids crowd.

A catchy beat and repitition seem to be the winning formula - along with silly costumes and an easy to follow dance.

Some of these songs amaze me - the crazy frog? utter madness. Perhaps this is an indicator of the low attention spans of consumers - are we getting dumber?
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Rant or Rave
262 weeks ago, by Tim
Worst marketing campaign of all time?
Remember this marketing GAFF from '92?

Buy a Hoover vacuum, the cheapest being £119.99, & get not one, but TWO, free airlines seats to the USA!

Hoover grossed £30m through sales but from the resulting profit had to shell out a massive £50m to BA & Virgin in keeping up their end of the deal.

Worst campaign ever for a company but best ever for the consumer I'd say!

Read more here: http://www.independent.co.uk/life-style/great-financial-disasters-of-our-time-the-hoover-fiasco-1171711.html
Show 4 more previous responses: Kris Thomas Jackie Barrie James Coakes reveal
261 weeks ago, by Tim
I'm sure Hoover attempted to screw them right down on price if they were buying thousands at a time, but yes, it's all business Kris.
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Rant or Rave
263 weeks ago, by James
Promoted Tweet complains about BA
It's being called, by some, a modern tale of David and Goliath. A customer who is unhappy with BA has paid to promote a Tweet saying "Don't fly @BritishAirways. Their customer service is horrendous."

This Tweet is doing the rounds, being Retweeted and generally being hailed as the dawn of a new era of democratisation of customer rights.

Is anyone surprised that a customer is upset with a large company? It's novel today, but it won't be tomorrow, and it won't change anything.

Move along.
Show 1 more previous response: John Durrant reveal
263 weeks ago, by Tim
No one is going to switch airlines based on a few words from someone they do not even know. Especially if one's had years of good service from BA.

As John says, you can often brush these things aside as someone whose got their knickers in a twist.
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Rant or Rave
264 weeks ago, by James
Over 30m people receive PPI nuisance calls
According to research from the Citizens Advice Bureau, with 98% saying that they did not give permission to be contacted. Many calls are timed to take place just as people sit down for dinner.

The CAB say this is a 'national annoyance', with Chief Executive Gillian Guy adding "Nuisance calls aren’t just irritating, they’re often a sign that the service on offer isn’t very good or is actually a scam".

This is an area of the marketing industry that really needs to be called something else.
Show 3 more previous responses: Tim Coe John Durrant Jackie Barrie reveal
261 weeks ago, by James
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Rant or Rave
264 weeks ago, by Tim
Stop Logging Me Out!
Does anyone else suffer the daily ritual of logging into Hootsuite?

Every 'remember me' or remember password' box is ticked and yet, without fail, each time I open the page I have to login again.

No other site makes me work so hard.
Show 3 more previous responses: Kris Thomas James Coakes Jackie Barrie reveal
261 weeks ago, by Jackie
Hootsuite doesn't seem to be working at all today. Bah.
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