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Rant or Rave
266 weeks ago, by James
How marketing can help solve overpopulation
More than 20 people were injured at a "G in the Cloud" event in South Korea, after people were offered the chance to win a phone by shooting down a balloon.

Several people turned up with BB guns and one even showed up with a knife on a stick. Carnage ensued.

Watch it here http://youtu.be/AWewOTjaef8

I think we should see more of this sort of marketing. It's a great way of getting rid of the sort of people who turn up to public events with a knife on a stick.
Show 1 more previous response: Tim Coe reveal
264 weeks ago, by Jackie
I was at a Proms in the Park event last weekend. Obviously, people had brought their own picnics, but Security had to confiscate all their bread knives. Sandwiches didn't ensue.
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Rant or Rave
266 weeks ago, by James
'Share a link' spam
When I share a link on social media I often want to add a comment to show why. So many publications fill up the link box with pointless text 'xyzpublication l opinion l blah' and in some cases the headline plus that junk makes it too many characters to post anyway.

I honestly think that the owners / decision makers of many publications don't actually try out their facilities from a user perspective.
Show 1 more previous response: James Coakes reveal
264 weeks ago, by Jackie
I'd also like to be able to add a comment when I share a link. I'd also like LinkedIn to allow me to personalise every connect request I send. I'd also like someone to send me a box of chocolates every week...
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266 weeks ago, by Jackie
Infuriated
I'm infuriated by the misogyny shown in the latest Warburton's ad. They used to focus on being a family firm. Nice.

Now - although it's trying to be funny - it's all about attracting beautiful women and being repelled by a less attractive one. Disgraceful. Especially as I suspect that women are the main target audience.

Watch it on YouTube:
http://www.youtube.com/watch?v=-bdPJuBwqLg

What do you think - am I over-reacting?
Show 1 more previous response: Tim Coe reveal
266 weeks ago, by Ed
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Rant or Rave
266 weeks ago, by James
Pop up advertising
A new survey by Vibrant Media and Toluna has revealed that more and more consumers are feeling 'not in control' of the frequency and volume of ads popping up while they use the internet.

Of the thousand people surveyed, 80% felt annoyed by self initiating ads whilst two thirds would prefer to initiate any ads themselves.

Advertisers do this because it's cheap but can it really be a good thing for brands to be annoying potential customers to this degree?
265 weeks ago, by Tim
I installed a beautiful piece of free software called Adblock Plus on a laptop and work pc of mine a year ago. Result? No Youtube adverts when I play videos whatsoever & no other advertising pops up anywhere. It's a revolution in Internet surfing I tell you!

Now, whenever I use a computer that does not have Adblock Plus I find it intolerable to have these adverts appear.

I generally HATE adverts finding them patronising and pandering to the uninitiatied, so this software has saved my life!
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Rant or Rave
266 weeks ago, by Tim
It's All About the Sound
Yes, the new Audi R8 tv advert is a joy to listen to. It's pretty appealing on the eye too.

http://www.youtube.com/watch?v=e0gvqLZIQss

Why has it take this long for a manufacturer to give blokes just want they want to see....a supercar having the nuts revved off it?

We all know it's engineered brilliantly so why not shut up and let the car do the talking?
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266 weeks ago, by James
Photo sharing is flawed
It's always been a bit of a joke that the images side of social media is filled with cups of coffee and pictures of the sushi that someone had for lunch.

I live in a very beautiful part of the world. I could share pictures of the sea, or the New Forest ... if only 3G wasn't so utterly useless. Because the internet doesn't work in the beautiful places you don't get to see them.

All that's left is city centres where there's free Wifi, which essentially means coffee shops and sushi bars.
266 weeks ago, by Tim
Great point. I know someone who has a new Utility Warehouse mobile phone. It doesn't work in Walton on Thames or Lymington but has a good 3G signal out in The Solent. GREAT! Now she knows where to go to make calls and send emails.

So quite the opposite of what you said but this phone is clearly is not working correctly.

I want to share sea sunset photos often but can't get a decent signal out there.
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267 weeks ago, by Jackie
Yawn.
I get most of my business via face-to-face marketing AKA networking. I'm no longer a member of any formal networking organisations, but I've attended two breakfast meetings this week.

They entail getting up at the crack of dawn, mingling with other local business-owners, and being bright and breezy about what I do and what referrals I'm looking for as well as being friendly and helpful to make connections for them.

It's not even lunchtime yet, and I'm already exhausted.
Show 2 more previous responses: Jackie Barrie James Coakes reveal
266 weeks ago, by Tim
I've just left BNI after 8 years. My business changed & new new category was already taken.

I am enjoying the break if I am frank, because IT IS hard work. It's also fun & I've made good friends through it.

We had 40 people in our group & were no.1 in the UK a few years back in our organisation, but meeting quality varies enormously.

I was always tired come the evening, but what's the alternative? Give up hours in the day to have a lunch meeting? Or work a whole day and go in the evening?
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Rant or Rave
267 weeks ago, by James
Will.i.am brand genius
Love it or loathe it, turning William into Will.i.am is a very clever marketing strategy.

Some may find it annoying but there are various reasons why it's a strong brand, not least because it's distinct and can be trademarked.

But there's something else that I've just worked out. If you write 'will.i.am' on a webpage it will convert it to a URL; Will.i.am's own brand website, because .am is a url suffix. You can also type it directly into a browser as it is.

Best yet individual brand?
266 weeks ago, by Tim
It's memorable. Annoying at first but you quickly get used to it. Clever too.
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