Marketing Lens: Rants and Raves

A close-up look at marketing ...

RANTS & RAVES

Marketing professionals let off steam ...

259 weeks ago, by Tim

0845 or 01 numbers?

How does your business phone number start? After years of thinking I looked better with an 0845 number I have finally taken the decision to drop it.

The reality of mobile phone reliance means most of us make the majority of our calls from our smart pocket friend. But, the mobile networks still see fit to charge us higher rates for anything starting 08 and we can't use our allocated monthly minutes - how annoying is that?

People know where they are with 01 numbers - location and cost.

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259 weeks ago, by Tim

Essential Copywriting Skills

Right then, if you ever write copy for your own business, or anyone else's more importantly, the article on the link below might help.

I hadn't considered the negative impact of mixing nouns and adjectives in the same headline or advert.

http://mb-bc.com/sesame-street-lessons-missed

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259 weeks ago, by James

Government Strategies

The latest article on MarketingLens reports on a Government strategy to bring it's digital marketing and communications 'in house'. They are doing this with the support of 30 external agencies.

Is there anything that the Government does along these lines that doesn't begin with 'recipe for disaster' written all over it?

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259 weeks ago, by Tim

Good or Bad Customer Service?

Johnsons Dry Cleaners in Lymington recently rang and said they had a tie of mine needing collecting. When I went in they said it had been there since 2011.

One's immediate reaction could be how good it was of them to keep it this long and to still call me.

My thoughts didn't take long to feel they should have contacted me far earlier and not sat on my tie for almost 2-years.

So I ask you, did Johnsons give good or bad customer service here?

[This could be also be a RAVE]]

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259 weeks ago, by James

Marketing To Children

As a parent I constantly feel under pressure from my children to get them the latest Moshi, Binweevil or whatever the latest plastic toy trend is. You can't avoid it by limiting access to the television, which seems a cruel thing to do anyway in this day and age, because the peer pressure that they experience at school is enough.

Marketing is important. People should have free will but they also need to be educated on the options. However, shouldn't we draw the line at children?

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259 weeks ago, by Tim

Google: Mistakes Aren't Mistakes

Google was originally a misspelling of a word that already exists in the dictionary: "Googol." A googol is defined as a very large number, specifically 10 to the 100th power.

Googol was supposed to be a name that would be indicative of the titanic amount of information on the Internet that the company sought to organize. The misspelled domain name "google.com" was still available, so the company settled on "google."

Now, both words are in the dictionary, but most consumers only ever use one.

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259 weeks ago, by Tim

Ego Branding

Why do small businesses insist on wasting perfectly good advertising space on vehicles, or in adverts, by making their company name/logo as large as possible whilst hiding the actual service or product?

Is it some form of naive ego? "Look at my name on my van. I'm da man now!"

To hell with feeling important you fool, think how many people couldn't care less what your name is but would all love to be drawn- in by an eye catching headline offering them value or intrigue.

It's such a waste.

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259 weeks ago, by James

Marketing Lens Launches

I think that deserves a Rave. After months of development with John Durrant we're finally ready to go so please join us in getting top quality engaging content onto the Internet.

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