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Rant or Rave
125 weeks ago, by Tim
High Street Benches
Just what purpose DO they serve?

I cannot remember ever sitting on one. Why would one wish to?

You're in a High Street to achieve a specific task or are on the way somewhere. Why would you want to just sit there and read a paper or smoke a cigarette?

Rip them all up to avoid loitering, avoid littering and avoid winding me up.
Show 1 more previous response: James Coakes reveal
123 weeks ago, by Tim
Ok, another persepctive on benches, fine. But that's the minority, the majority of High St bench users are slobs.
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Rant or Rave
125 weeks ago, by Jackie
It's all about the packaging
The value of information has gone down. Just about everything can be found on Google, free, if you search long enough.

A famous information product seller puts all his data on a USB stick - but his clients don't want to pay for that. However, when he packs the USB stick in a nice branded box, they will.
125 weeks ago, by James
Reminds me of free ebooks which typically are promoted as a vibrant looking real book.
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125 weeks ago, by Jackie
DVD? No thanks.
I was offered a DVD recently but I have nothing to play it on. My new iMac has no DVD player. My new smart TV has no DVD player. It's a dead technology.
Show 1 more previous response: James Coakes reveal
125 weeks ago, by Jackie
As well as my selection of DVDs with nothing to play them on, I have a box of video tapes with nothing to play them on. I also have a box of vinyl LPs and singles but nothing to play them on.

I still have some CDs and cassette tapes. Happily, I do have something to play those on!
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Rant or Rave
125 weeks ago, by James
The £6.5 billion apps industry
The vast majority of apps don't take off, but those that do have created an industry that earns more than Hollywood.

The advantage that apps have is that they are relatively low budget to create, when compared to a film, so success can be very profitable. Wired Magazine estimated that Angry Birds cost $140k to make and netted Finnish mobile phone company $70 million.

Apple now has more than 1 million apps in the apps store and estimates that more than 60 billion have been downloaded.
Show 1 more previous response: Jackie Barrie reveal
125 weeks ago, by James
Yes, I agree.
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Rant or Rave
126 weeks ago, by James
Oscar goody bags
This year's goody bags were valued at £53,000 and included a three night stay in Tuscany and a custom silver necklace. In 2005, the IRS deemed that the goody bags were taxable and the value has come down significantly - they were worth £97,637 the year before. Poor old celebrities.

Also in this year's bag, presumably because of the 50 Shades of Grey phenomenon, was an Afterglow Pulsewave vibrator and something called an O-Shot treatment, which is apparently a vaginal rejuvenation procedure.
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Rant or Rave
128 weeks ago, by James
Analytics tools
How do you measure your marketing? Do you measure it? Analytics tools can be confusing and it's difficult to know what data is actually meaningful.

Is data analysis relevant for smaller businesses - or do entrepreneurs just know what works instinctively?
125 weeks ago, by Jackie
Google Analytics can be overwhelming. I only track:

- how many site visitors
- how many pages they look at
- how long they stay on the site

- how many organic searches found me
- what keywords they searched
- what traffic came from Facebook, Twitter, LinkedIn, Google+ and Pinterest

The real measure of success is how many enquiries I get from the site, or subscribers sign up to my tipsheet, or products I sell
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Rant or Rave
129 weeks ago, by Rupert
Latest stats from our National Business HealthCheck
So far 735 Business have taken part and I thought that this may interest you:-

56% have indicated that their turnover has increased over the last 12 months

32% have indicated that they have made a significant net profit (>15%) + 31% have made modest profits

80% expect turnover to increase in 2015

75% have said that LinkedIn is important to the growth of their business

48% have stated that Social Media Monitoring is important.
74% have indicated that Email Marketing is important
Show 3 more previous responses: James Coakes Rupert Honywood reveal
129 weeks ago, by Tim
Nice, thanks Rupert.
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Rant or Rave
129 weeks ago, by James
Introductory offers
I'm comparing prices for breakdown cover and the AA are a little more expensive on like for like offerings but they're offering a free gift card for an unrelated product. If they took the cost of the gift card off they wouldn't be more expensive.

Why do marketers so often have to make things so complicated? I'm in the market for breakdown cover. Stick to that.
129 weeks ago, by Tim
What's the voucher for? 50% off fax roll paper?
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