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Rant or Rave
130 weeks ago, by John
Yo bitches, it's Black Friday.
Clearly we're not satisfied with 'Trick or Treating', McDonalds and all those American sounding business buzzwords like leverage, touching-base and going forward. This year, UK retailers have decided to adopt 'Black Friday' in a big way. Shopping carts at the ready, let's stampede that store and save some big bucks....

Perhaps next year we'll be hanging out the Stars and Stripes to celebrate the 4th July...

Enough already! Period!
Show 1 more previous response: James Coakes reveal
130 weeks ago, by John
The retailers who imported this undignified US vulgarity may well have damaged their brands in the process.

The predictable shopping scrums that ensued shows that retailers see their customers as manipulable hordes and have scant regard for their staff who were put at risk by having to referee the madness.

Those images we've seen across TV and social media paint a pathetic picture of humanity.
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Rant or Rave
131 weeks ago, by James
'We are currently experiencing high call volumes'
Some companies seem to tell you this every time you call. It's a declaration of incompetence.
Show 1 more previous response: Tim Coe reveal
130 weeks ago, by James
Exactly, and then it's all about pass the buck explanations and meaningless apologies.
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Rant or Rave
132 weeks ago, by John
If you do Freemium then do it nicely...
Ensure the free version gives a usable and worthwhile experience. Let the user immerse themselves in functionality to get a good idea of whether the 'paid for' version will suit. Don't interrupt their initial experience with constant annoying pleas to pay for the full service. Don't block core functionality entirely, just limit it's scope. If they decide to pay, it will be because of perceived value and a desire to support the venture.

If you don't do Freemium like this then don't do Freemium.
132 weeks ago, by James
Couldn't agree more. I just went through a trial period and I've been inundated with messages. I intended to carry on but hadn't had time to set it all up. Now I still need the technology but I don't feel much love for the company selling it.
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Rant or Rave
133 weeks ago, by James
'The person who deals with ...'
'Hello, can I speak to the person who deals with ...' This has to be the most irritating cold call. Firstly it doesn't take a lot of effort to find names connected to a business and secondly it immediately labels the call as lazy junk. Why are people still making these calls? They belong to the 1980s.
Show 6 more previous responses: Tim Coe John Durrant Jackie Barrie James Coakes reveal
132 weeks ago, by John
Agree it is an insult, but unfortunately it will persist as long as there are a sufficient number of people who are too polite to immediately disengage from uninvited intrusions.
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Rant or Rave
136 weeks ago, by James
Customer retention
You'll have heard the stats about new business costing more to get than existing business. Make your own stat up but it's usually between 3 and 7 times.

There's another very good reason why you should be focusing on this. Research by Bain & Co has found that a 10% increase in customer retention results in a 30% increase in the value of a company.

Repeat business is one of the main things that potential buyers look for.
133 weeks ago, by John
Often companies seem to dedicate more bandwidth to their sales lines than their customer support lines. This happens more often when they sell a product where there is a cost, in terms of hassle and effort, to leave. This practice seems especially common among web hosting companies...
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Rant or Rave
136 weeks ago, by James
Brands read your social media
Ditto Labs has created software which can 'read' photos posted in social media, combining facial recognition with the ability to read facial expressions and brand recognition.

Is this an invasion of privacy, as some papers are suggesting, or more of the big data nonsense and hysteria that's doing the rounds?

Let's say that Hunter wellies got their hands on a photo of me pulling a funny face at a festival wearing their boots, which is what most social media content looks like. So what?
Show 1 more previous response: John Durrant reveal
135 weeks ago, by James
Privacy is a broad phrase and there's a lot of hysteria around it. We've all been part of metrics for a long time.
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Rant or Rave
138 weeks ago, by Kris
Monthlies have deadlines too
Increasingly we see PR departments and agencies sending event releases only a week or so out. They seem so surprised that we can't do anything with a release for an event on, say, 2nd October which is sent on, say, 25th September. We're already done and out by that time, and well on the way to the November issue. This phenomena is expecially true of PR departments in the public sector. Is it that everyone is so obsessed with social media that monthly print isn't on their radar anymore?
138 weeks ago, by James
Event lead times in the corporate event industry are often one to two weeks on business that comes in off the internet. It seems that there's a sudden opportunity which is taken. Things arranged with a lot of lead time are often postponed as people find other things to do.
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Rant or Rave
138 weeks ago, by James
Why do so many people
who don't seem to know anything about a business answer the phone?
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