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Rant or Rave
155 weeks ago, by Jackie
Unsatisfactory.
On advising someone of my new email address for their mailing list:

"You'll need to unsubscribe via the link at the bottom of the newsletter and resubscribe via the home page. "
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149 weeks ago, by Jackie
I'm beginning to wonder whether some unscrupulous emailers use the unsubscribe link as a way to identify 'live' email addresses they can sell to other unscrupulous emailers.
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Rant or Rave
155 weeks ago, by James
Great marketing communications
'Over the coming weeks, I hope to keep you updated with any major developments and introductions, but I promise not to inundate you with noise.'

I really like this. I know it's semantics and for all of us some words resonate and some don't but I think that 'noise' perfectly sums up what I don't want more of.
152 weeks ago, by Jackie
Shh.
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Rant or Rave
157 weeks ago, by James
Social media organic reach may be down to 10%
It seems that organic reach is at an all time low and if you want your content to be seen you have to pay for it. The problem is that there are now so many users that content is quickly drowned, so you have to pay to keep it visible.

For example, research has shown that the average Tweet only reaches 10% of a users followers before it's drowned, and that figure has been falling fast.

Are search networks just becoming paid content directories as content is lost in the noise?
154 weeks ago, by Jeff
Don't be evil!
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158 weeks ago, by James
Up-skirt childrens' advert banned
American Apparel, the controversy loving clothing company, has been condemned by the ASA for a 'back to school' promotion featuring an 'up-skirt' shot of a young girl in a skirt. As well as the formal condemnation the ad campaign has been banned.

This is a growing problem with attention increasingly so hard to get in all the noise. If you want controversy you have to keep going further. That's not to excuse this example, which is just plain wrong, but a slap on the wrist won't stop it.
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Rant or Rave
159 weeks ago, by James
Achieving perfection
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
Antoine de Saint-Exupéry

I think this is true in many areas of business.
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159 weeks ago, by James
Terror alerts
I'm sure they're based on some sort of proper intelligence but it's a really bad situation for business in London.

That's it, really.
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Rant or Rave
161 weeks ago, by James
Parents choose names based on political beliefs
A recent survey suggests that names like Liam, Ryan and Sam are chosen by left leaning parents while Frank, Joseph and William belong to the right. Political leaning affects everything from what cars we buy to the clothing brands that we choose.

Have you ever looked at your product or service from a political point of view?
161 weeks ago, by John
Crucial for retailers of those damn Che Guevara t-shirts...
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Rant or Rave
163 weeks ago, by Tim
+44 When it isn't required
Why do the vast majority of businesses insist on putting +44 (0) xxxxx on their contact details? By the nature of their business it's clear they are not working with overseas clients.

Is this some ego thing? "Look at me with my number. I want to make out that people call me from all over the World." No, you just look stupid. 99.99% of your calls are from the UK so why not make it easy for THEM? Who are you pandering to?
163 weeks ago, by James
Some websites have it as a preset template. It's an interesting question though. I've no doubt that some do it to imply international interest.
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