Marketing Lens

A close-up look at marketing ...

RANTS & RAVES

Marketing professionals let off steam ...
SHOW:   Latest  |  Recently Commented  |  Most Yay'd  |  Most Nay'd  |   By Member
Profile
Rant and Rave Please Login or Sign Up if you would like to Rant & Rave with us at Marketing Lens...
Rant or Rave
139 weeks ago, by James
Better customer experience
According to a survey by Defaqto, a financial research company, 55% of customers would pay more for a better customer experience. This means that fewer people would compromise in return for lower prices than would not.

There's a business triangle model that does the rounds; pick and two and the options are fast (delivery), good (quality) and cheap (price). But is this really a rule, particularly now that we have the internet?

Is the new business model fast, good and value, if not cheap?
Show 2 more previous responses: Kris Thomas Jackie Barrie reveal
128 weeks ago, by James
Laziness plays a part, but I think that's fueled by consistency. The customer knows what they're going to get and doesn't have time or want to shop around.

I think the idea that customers are constantly on their toes comparing isn't likely.
Please Login or Sign Up to respond.
Share
0
YAYs
0
NAYs
0
FAVOURITES
3
RESPONSES
Rant or Rave
141 weeks ago, by James
Remarketing
Remarketing is the technique of using cookies to show ads to people who have previously visited your website as they browse other sites around the web.

So, you might look at a pair of shoes and suddenly everywhere you go that pair of shoes turns up as an ad. I've heard many people say that it's very clever.

I don't think I like it. It's like going shopping and then being followed around by someone selling at you. I like to browse and I feel fairly able to make my own mind up.
140 weeks ago, by Tim
I'm sure your sentiments are shared by many, but it doesn't alter the fact that if some geek can think of a way to improve the stats, impressions and results, they'll [Google] go for it.

Who's ever going to have to face an angry man in a confrontation about it?
Please Login or Sign Up to respond.
Share
0
YAYs
0
NAYs
0
FAVOURITES
1
RESPONSE
Rant or Rave
142 weeks ago, by Tim
Bloody Dreamers
Does anyone else get irritated by having to wait in a queue for people to buy Lottery tickets and scratch cards?

It makes me want to follow them outside, where they'll inevitable fumble for change in their pockets & hurriedly scratch away to see LOSE, or whatever it states, and say to them, "Why waste your time & money loser? It's never going to happen for you. Just do the rest of us a favour next time & allow me get on my way back to my office where I'll actually 'Make It Happen' for myself!"
Show 3 more previous responses: John Durrant Tim Coe James Coakes reveal
135 weeks ago, by James
Often wearing the sponsors' sports clothing and with a Coke in their hand.
Please Login or Sign Up to respond.
Share
0
YAYs
0
NAYs
0
FAVOURITES
4
RESPONSES
Rant or Rave
143 weeks ago, by James
Do you ever try to buy from yourself?
I've been trying to buy something this morning. It's a high value product in a very competitive industry.

Some sellers are on the ball. The phone number is highly visible on the website and the phone is answered by someone who can immediately assist.

In other cases the phone number is hard to find, the call isn't answered, you get passed around or answered by someone who can't help (what is it that these people actually do?) and put through to a voicemail.

How do these companies survive?
142 weeks ago, by Tim
How do they survive indeed? They certainly do not deserve to.
Please Login or Sign Up to respond.
Share
0
YAYs
0
NAYs
0
FAVOURITES
1
RESPONSE
Rant or Rave
144 weeks ago, by Tim
AMIGO LOANS ARE NO FRIENDS OF MINE
I think I have just broken my computer keyboard as I hit the mute button so hard. "Why," you ask? The bloody Amigo Loans radio advert.

Every time I hear, "Together, we will get a loan," I can't shut it off fast enough. I always swear. I always spit venom and I definitely always swear NEVER to use them if I needed a loan.

But who does use them? 50% APR? Are they having a laugh? Their marketing dept. clearly is and takes sadistic satisfaction is dreaming up painfully irritating dung!
Show 3 more previous responses: James Coakes Tim Coe reveal
141 weeks ago, by Tim
It's ok, they're all too busy doging boarder guards and making a run for it to notice this post.
Please Login or Sign Up to respond.
Share
0
YAYs
0
NAYs
0
FAVOURITES
4
RESPONSES
Rant or Rave
145 weeks ago, by James
Price comparison sites
Trying to find a hotel using Google is almost impossible because of all the price comparison / arbitrage websites. I need an actual hotel because I need to speak to the actual conference organiser who is actually onsite. The price comparison sites are no help at all.

Is there a market for a search engine that only lists actual businesses?
144 weeks ago, by Tim
You have to go through so many layers to do a lot of things these days. Phone systems with 1,000 options with untrained to answer bafoons are another example. You just want to be connexted to the source.
Please Login or Sign Up to respond.
Share
0
YAYs
0
NAYs
0
FAVOURITES
1
RESPONSE
Rant or Rave
146 weeks ago, by James
'We're busy dealing with other customers'
Am I alone in having a problem with hearing this in a recorded message? I've always been told that 'I'm busy' is rude even if it's true.

What makes it worse is that some companies say it every time and so it isn't true. 'We're incompetent' or 'The cost benefit of answering the phone quicker' or 'We make 5p a second if we can draw this out' would be more accurate.
Please Login or Sign Up to respond.
Share
0
YAYs
0
NAYs
0
FAVOURITES
0
RESPONSES
Rant or Rave
147 weeks ago, by James
Twitter will suspend your account for using FIFA logo
FIFA have been riding Twitter's back about people using their 'official logo' in their posts. Twitter will go as far as suspending the account of fans who try to express their love of their sport in this way.

Many sporting organisations are fiercely protective of their brands and this sort of thing is fairly common. It seems to go against the ethos of sport though. They want every penny they can get and will go as far as punishing fans who get in their way, despite it not being about money.
Please Login or Sign Up to respond.
Share
0
YAYs
0
NAYs
0
FAVOURITES
0
RESPONSES

Latest Activity


Show More Reveal

Member Articles

The UK's marketing professionals share their insights ...