According to a survey by Defaqto, a financial research company, 55% of customers would pay more for a better customer experience. This means that fewer people would compromise in return for lower prices than would not.
There's a business triangle model that does the rounds; pick and two and the options are fast (delivery), good (quality) and cheap (price). But is this really a rule, particularly now that we have the internet?
Is the new business model fast, good and value, if not cheap?