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Rant or Rave
161 weeks ago, by James
Customer service is sales
After years with one supplier I'm moving my home broadband. I had some connection problems recently which may have been my provider or may have been my equipment. The starting point was calling them, which I had to do several times with increasing dread. It involved lots of queuing and repeated conversations with people with strong accents that I struggled with.

When I called to cancel the wait was very short and the person trying to talk me out of it very understandable, but it was too late.
160 weeks ago, by Tim
One of life's inevitable traumas.
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162 weeks ago, by James
Merchandising
Of the $27 billion that the Star Wars franchise has made since 1977 only (I say only) $4.3 billion has come from the box office. $12 billion has come from toys.

It's worth thinking about products that could be associated with your main product. Eddie Stobbart have done well in this area; merchandising, fan club, toys and so on.
159 weeks ago, by Jackie
I overheard two adult siblings arguing on the train:

"You've still got my Papa Smurf."
"It's MY Papa Smurf."

Products have power!
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163 weeks ago, by James
LinkedIn
Complete mess. One discussion I contributed to has over 1,000 comments now, many saying exactly the same thing. Why don't people like a comment which says what they think? Then you would have something that could actually be followed, instead of 1,000 egos making it unreadable.

It's not how people act in conversation.
Show 1 more previous response: Jackie Barrie reveal
160 weeks ago, by Tim
What subject could elicit over 1,000 comments? Legalising guns in playschools?
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164 weeks ago, by Tim
Having a fridge is as important as having a printer
If you spend a decent amount of time in the office then you'll appreciate some home comforts. Preparing food to bring in is mind numbingly dull so making it whilst working is easier at times.

It calls for a mini kitchen but where do you stop? What have you got in your office that is highly domestic? I have a fridge, Brita jug, kettle, toaster and microwave.
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136 weeks ago, by John
In the last office I worked in access to the fridge was encumbered by choc bars, ketchup and mayo, and unhealthy ready meals (invariably marketed as healthy). I was considered something of a freak by preparing my own meals at work, then admonished for munching on 'rabbit food' etc.
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164 weeks ago, by James
I love comments
One of the the best things about social media is comments. Often they are better than the story itself, like when a heckler is better than a comedian.

Hashtags are a lot like comments. They bring a whole new aspect to scheduled TV, for example if you followed the #jamaicainn hastag while that ill fated mumble fest was on some of the Twitter comments were brilliant.

Here's an example of a very good bit of attention seeking, but note how the comments are adding to it
http://on.mash.to/PTpNsq
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164 weeks ago, by Tim
Is anyone selling through social media?
If you are, or have, how did you do it?

Was the social media platform merely a way to make the initial connection or did your profile and posts generate a hot sales enquiry that only needed coaxing over the line?

It's a new area for us all and I'm positive we're all interested in how others are doing, and more so, how the successful are successful at it.
Show 3 more previous responses: James Coakes Jackie Barrie reveal
162 weeks ago, by Jackie
It seems people really do do business with people they like.

(Did you like the way I sneaked in that do do?)
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166 weeks ago, by Emma
The dangers of cross posting
I'm an advocate of not cross posting between social media profiles because, ideally, you should tailor your message to each platform.

I hadn't realised that my Youtube account was set to share my comments on Twitter, it's not something that I do. This morning it seemed that my account had been hacked by a Lego fan.

It turns out that it was my 8 year old son who has just discovered commenting and doesn't have his own accounts, so it was showing in mine.

Another good reason not to cross post.
Show 1 more previous response: Tim Coe reveal
164 weeks ago, by Jackie
Some friends/fans/followers are connected on more than one platform, and might get annoyed by only seeing the same stuff all the time.

One content strategy is to post mainly business updates on Linked In, mainly social updates on Facebook, and a mixture of both on Twitter, which you can do selectively on Hootsuite.
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168 weeks ago, by James
Excellent Twitter tool
Fruji.com is a very good Twitter tool which gives you some useful insights into your followers, including those who have a high number of followers and also the most valuable (high followers, low following and high shares).

The free version is quite good and the first upgraded version only costs $5 a year, which they describe as the price of two coffees. I thought this was a very good marketing message.
165 weeks ago, by Tim
Comparing what you charge with a throw-away purchase is nothing new. "Less than the cost of a pint of beer a day" is one I've many times.

You can make anything sound cheap if you break it down and put it up against something in Aldi.
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