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Rant or Rave
200 weeks ago, by James
Anti-capitalist capitalists
The new Lego Movie, which I will be taken to see by my son, has a villain called Lord Business. It's clearly a statement, but a statement made by Warner Bros who were a large corporation last time I looked.

Not only that but Lego themselves are pretty big and they are selling Lord Business' lair as a set for a cool £60. Are they laughing at us?

This reminds me of The Lorax fronting a campaign for Mazda's new 4x4.

Why do we buy this stuff?
Show 2 more previous responses: Emma Coakes Babs Saul reveal
198 weeks ago, by James
Yes, that's true, it's great fun. It still remains that large corporations were having a go at large corporate culture and that's ironic.
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Rant or Rave
202 weeks ago, by James
Interesting offer
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I’m sure that you will love to read my proffered featured blogs & you would emphatically admire my quality-rich, precise, keyword-oriented & search engine friendly write-ups.

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I wonder if 'Gary Smith' ever gets any work?
202 weeks ago, by Jackie
Sigh.
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Rant or Rave
202 weeks ago, by James
The limitations of contextual advertising
The Daily Mail website is experiencing a backlash from readers today because a news article about a bank worker who jumped to his death from the JP Morgan headquarters in Canary Wharf is sharing a page with an advert for The Jump and a Halifax advert with the tagline 'You're Off To A Flyer'.

Contextual advertising is possibly a clever idea but this is a good example of why it needs some moderation to ensure that it's done in good taste.
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Rant or Rave
203 weeks ago, by James
The best TV ad of all time
Was it Guinness's 'Horses & Surfers'? If so, what made that such a great advert?
Show 4 more previous responses: Jackie Barrie James Coakes Kris Thomas Tim Coe reveal
197 weeks ago, by Tim
It was ok, but does nothing for me. I think their advertising is stuck up.I don't know why, it's like they think they're better than everyone else so have to spend millions portraying that.
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Rant or Rave
203 weeks ago, by Tim
Chicken and egg question
Are small businesses small because they generally do not engage in any well thought through or significant marketing?

Or is it the fact that because they are small it prohibits them from spending the money it requires to have marketing that changes the perception of your company and reach new audiences?

So, do you need to grow before you can afford proper marketing? Or do you need proper marketing in order to grow?
Show 6 more previous responses: Kris Thomas James Coakes Tim Coe Jackie Barrie Jason King reveal
197 weeks ago, by Tim
Well said Kris. I see so much bad marketing that I believe they either get smart with their expenditure or simply save the money. Some marketing can actually make a company look worse than if they'd said absolutely nothing. It has a counter effect.
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Rant or Rave
204 weeks ago, by James
The 'on hold' experience
I'm on hold to a bank having pressed the 'set up new account' option, so I'm a new customer. The music isn't too bad but every 12 seconds (I've timed this) it's interrupted by a voice that says 'I'm afraid we're still busy. Please carry on holding and I'll put you through to someone as soon as I can'.

Obviously that is the situation. This intrusive disembodied voice, which I have heard about 30 times by now, isn't adding anything.

Is there a better way of handling hold time?
203 weeks ago, by Tim
Yes, when they ask if you'd prefer to leave your number and they call you back.

I've just waiting 8 minutes for the Utility Warehouse technical line. I have a dodgy phone line I'm told.Each of the previous two times when I called I didn't even bother to wait as they said the delay in answering was 6 and 9 minutes of each call. At least you know. Telling you gives you choice.

So no 'call-back' option and no 'minutes to answer prediction' is piss poor but standard practice for most firms.
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205 weeks ago, by Emma
Content marketing isn't just words
I think this is an area that is confusing a lot of people. The internet really doesn't need more words, particularly articles that are saying something that is being said more effectively somewhere else.

Think about content in the form of education and entertainment. It might be a video on Youtube or a slideshow on Slideshare. Content has many effective forms.
Show 1 more previous response: James Coakes reveal
205 weeks ago, by Tim
Video and slideshows and superb when executed distinctively. Been using both mediums for years and can't understand why more companies don't join in. But then again, not many companies pay much attention to the message their intended customers receive.
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206 weeks ago, by James
Pop ups
I seem to be seeing an increasing number of pop up calls to action which completely take over the screen so you can't see the thing that you specifically visited a site to see. If this is a news story I will often go back to Google and visit the next site instead, just because I don't like being hijacked.

How can it be good marketing?
Show 1 more previous response: Tim Coe reveal
203 weeks ago, by Kris
I use Adblocker as well so don't tend to geet many other than the ridiculous sites which pop up a survey to complete only 20 seconds into the visit. A complete turn-off, if I have a choice I shut the site completely and go somewhere else.
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