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248 weeks ago, by Jackie
How *not* to connect on LinkedIn
I received this LinkedIn connect request today:

"I'd like to add you to my professional network on LinkedIn since my company has been in communication with yourself as regards to our marketing and database bureau services here at [Name].

Thanking you in advance of your kind consideration of this request."
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245 weeks ago, by Emma
LinkedIn is becoming increasingly spammy. Why, for example, have lots of people I don't know endorsed me for lots of skills that I don't have? Is it an indication that I should think about getting those skills, I wonder.
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249 weeks ago, by Tim
Traditional marketing is dead
It just doesn't work the way it used to. Combine that with the ever-increasing choices for ever-increasingly complicated digital marketing, and you've got a lot of people screaming out for some sanity!
248 weeks ago, by James
It has changed but I was listening to an interview on the radio yesterday about the supermarkets Christmas campaigns. They spend hundreds of millions and the success of last year's John Lewis snowman ad gave them a 40% business uplift and created a number 1 single.

I think that the more noise that digital creates the more opportunity there is for a company to do something traditional very well and stand out. Even good direct mail stands out now, so small businesses can do it too.
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249 weeks ago, by Jackie
Getting stuff done
In the old days, you would go out, come in, check your post, get on with stuff.

More recently, you'd go out, come in, check your post, check your answering machine, and get on with stuff.

These days, you go out, come in, check your post, check your answering machine, check Twitter, check Facebook, check LinkedIn, then get on with stuff.

It's all because you have to let people contact you whichever way they want. But no wonder it feels as though not so much stuff gets done.
249 weeks ago, by Tim
Exactly Jackie. I recal a BNI member wanting to start a LinkedIn Group for us all to keep in touch with each other. I couldn't believe what I was hearing!

We all meet once a week and have 400 of each other's business cards detailing countless other more conventional communication concepts. Why do we need another one to worry about?
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249 weeks ago, by James
Wanting beats needing
Wanting involves emotions, needing is dull. Even if someone needs your product or service they have to want it too. In the buying process there will be emotions and common sense but at the actual point of purchase it's all about emotions.

The key to winning customers over emotionally is to make them feel better about themselves for choosing you.

Is this a key element of your marketing message?
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248 weeks ago, by James
There's a huge amount of emotion in insurance. There's a very interesting response on this article from Andrew Wilkinson that explains it well:

http://www.marketinglens.co.uk/articles/view/193/Facebook-and-offensive-content
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250 weeks ago, by Jackie
Morally wrong?
At a BNI breakfast yesterday, one member told a fellow guest: "I have five referrals for you, but I won't pass them to you unless you join."

I thought givers were supposed to gain?

If I know the right person to recommend to a contact, I'll do it, no matter what organisation they belong to. How about you?
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249 weeks ago, by Tim
You're highly likely to remain a visitor with an experience like that.
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250 weeks ago, by James
Writing copy? Write to a friend?
I've just seen this advice and I think it's worth sharing. Sometimes business writing can be too formal and stilted and it doesn't make comfortable reading.

How would you write about your product or service if you were writing to a friend telling them about it? It may seem like fairly simple advice but give it a go, you end up with much warmer and more natural content.
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249 weeks ago, by Tim
A business colleague and I had this joke about starting a list of irritating business phrases that appear in the majority of business communications. The idea was to stop using them.

Dear
How are you today?
I trust this finds you in good...
I am writing to you...
The reason for my email...
Please do not hesitate to contact me....[UUURRGGH!!!!)
Yours sincerely
Yours faithfully
Best
My most sincerest regards
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250 weeks ago, by James
Irritating language
'Save big with unlimited conference calls' was the heading of an email I've just received from a company I used for a conference call a couple of weeks ago. There are lots of companies in that market that I can use instead so I unsubscribed.

It's the opposite of marketing; use such irritating language that you repulse clients. Am I being oversensitive? How would you feel if you were invited to 'save big'?
249 weeks ago, by Tim
Ha ha, that is so you mate. 'SAVE BIG' is annoying but the fact it made you unsubscribe humours me.

I am including a chapter in my book called 'Counter Marketing'. It addresses the subject of your business not saying anything if you haven't got anything engaging, helpful & beneficial to say to your audience. By pumping out bland, meaningless, overrused & consequently madnenning messages, you drive your intened ideal target prospects away.

You are proof & will never "Go Compare" in my life!

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250 weeks ago, by Tim
Grabbing Attention - What Works For You?
Assuming we all agree that grabbing attention is the most important aspect of running your business, what do you find works for you?

What did you last do to pull in some new sales enquiries? Did it work as you expected? If not, what did you learn?

I have found using a formal Introducer Programme a massive success. Getting others to promote my business for me in return for a significant fee worked wonders.

If attracting others is not the most vital area of your business then tell me what is.
250 weeks ago, by James
Serendipity; being in the right place at the right time. That used to mean having an ad in Yellow Pages but now it means being found in online search.

It's not enough to have attention, people have to be in a buying mood and have a credit card nearby otherwise they flit off to something else.

There's a huge clamour for attention at the moment so it's hard to stand out.

I think there also an opportunity for brands to corner 'trust' in their space. That's linked to the amount of noise.
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