Marketing Lens

A close-up look at marketing ...

PermaRANT:

 

Rant or Rave
225 weeks ago, by James
Marmite's advertising upsets idiots
Marmite's latest ad, in which Marmite jars were rescued, taken to a RSPCA like home and then rehoused with more loving families caused over 500 complaints to the ASA.

The ASA decided not to pursue the matter, saying that "They were unlikely to cause serious or widespread offence or to be irresponsible.”

Marmite said; "We believe we have created an unmistakably Marmite ad - people will either love it or hate it and they certainly won't forget it."

They also donated £18,000 to the RSPCA.
225 weeks ago, by Tim
I have seen this advert and cannot believe we such morons living in this country that would complain about an innovative piece of work. It made me smile when I saw it and the will only raise animal welfare awareness as well, which can only be a good thing.
225 weeks ago, by Jackie
I suspect there is a clue in the title of your rant that suggests what you think about the complaints!

*Just call me Eagle-Eyes.
225 weeks ago, by James
The ASA website makes interesting reading. They deal with a lot of cases every week:

http://www.asa.org.uk/Rulings/Adjudications.aspx

Many of them only have one complainant, so there's a lot going on there.
224 weeks ago, by John
I see it as a little lazy and unimaginative from Marmite.

It's easy to create noise by playing with a subject that will touch a raw nerve for people with certain sensitivities but much cleverer to create an emotional attachment to the brand without upsetting people.
224 weeks ago, by James
Can there really be over 500 people who are that sensitive? When I first heard about it I thought it had been staged to get people talking about it, as we are now.
224 weeks ago, by John
Perhaps it's the first of a series of Marmite ads.

In their next ad they can portray the jar of Marmite as a rape victim, that should get people talking...

Yes I know I'm going a bit far with this analogy, the ads don't bother me personally - I'm just not sure it's wise to conflate the abuse and neglect of animals with a yeast based spread in the name of attracting attention.
Please Login or Sign Up to respond.
0
YAYs
0
NAYs
0
FAVOURITES
6
RESPONSES
Unique Views: 1289 | Total Page Views: 1431
comments powered by Disqus

James Coakes

Profile James Coakes
Member Since:
27th May 2013
Personal:
I live in Milford-On-Sea in Hampshire. When I'm not working I like to spend time with my family, walk my dog and read. I'm the founder of Lens Digital and I believe in simple, elegant websites that are fun and engaging to use.
Professional:
Managing Director of Lens Digital Limited. This new start up is about excellent content for niche websites and increasing the amplification of our members through intelligent use of social media. I have extensive business experience stretching over the last 20 plus years, much of it in online enterprises.
Latest Rant & Rave Responses:

Show More Reveal