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Rant or Rave
262 weeks ago, by Tim
Worst marketing campaign of all time?
Remember this marketing GAFF from '92?

Buy a Hoover vacuum, the cheapest being £119.99, & get not one, but TWO, free airlines seats to the USA!

Hoover grossed £30m through sales but from the resulting profit had to shell out a massive £50m to BA & Virgin in keeping up their end of the deal.

Worst campaign ever for a company but best ever for the consumer I'd say!

Read more here:
262 weeks ago, by Ed
Or did Hoover get global publicity that is still being discussed 21 years later for $20m?
262 weeks ago, by James
If you believe that there's no such thing as bad publicity then you have a point. I hope my screw ups aren't still being discussed in 21 years time.
262 weeks ago, by Jackie
Yep. A while back, I wrote a guest blog post about this and other famous corporate marketing disasters:
261 weeks ago, by Kris
It was a very good deal if you were in the business of selling flight seats at that time. Just saying.
261 weeks ago, by Tim
I'm sure Hoover attempted to screw them right down on price if they were buying thousands at a time, but yes, it's all business Kris.
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Tim Coe

Profile Tim Coe
Member Since:
28th May 2013
I run my business from a High Street office in the Georgian seaside market town of Lymington on the edge of the New Forest. I've lived there since the age of 11 apart from a 6-year spell in Walton on Thames, Surrey.. I love music, food, boats and sport [see interests below for specifics] Since the age of 18 I have worked exclusively on my own businesses; from plans to launch an 80-van mobile car valeting franchise, that were scuppered last minute due to a 3 month emergency hospital visit, to importing Nissan vans from Dublin, my career has been a lot of fun. I have started businesses in transport, music, automotive, sales, franchising, catering, development land, conveyancing, tax and of course…unavoidably and unsurprising to me I have ended up where I knew I would one day... marketing. I know James Coakes [at a distance] and have eaten a sandwich in his office located a sausage roll throws away from my own HQ.
BUILD UNQUESTIONABLE CLIENT LOYALTY FOR YOUR B2B SERVICE BUSINESS AT THE UK’S ONLY REGULAR MARKETING BASED WORKSHOP Business is about standing out & not blending in Implanting your company’s offer into the minds of your intended buyers should be your no.1 priority. Encouraging people to talk about your business in the way you want them to isn’t easy, but it’s vital. It is possible though. All you need to do is decide what do you want to be known for & how do you want others to describe you. Next, create your USP [your Utterly Seductive Proposal] and forcefully rubber-stamp it across the entirety of all your marketing. Your Utterly Seductive Proposal is the all-conquering headline by which you wish to be known by. It powerfully and succinctly conveys why your ideal target client should do business with YOU over any of your competitors. I run events in the south of England where the entire focus is on creating your USP.
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