Marketing Lens

A close-up look at marketing ...

PermaRANT:

 

Rant or Rave
218 weeks ago, by James
The Fox
http://www.youtube.com/watch?v=jofNR_WkoCE&feature=youtu.be

This is, apparently, going viral and it's going to be as big as Gangnam Style.

I've watched it and I don't get it. I got Gangnam Style, it was very catchy (to use a very unfashionable word) but The Fox isn't. I can only think that the 30 million people who have viewed it on Youtube have done so because they've been told it's going viral.

So what can we learn from this about how to create a viral campaign? I'm none the wiser.
218 weeks ago, by Tim
I'm not going to watch it on principle!
215 weeks ago, by Jason
It is terrible! But I do think it will be a hit - particularly because of the main line = what the fox say. If you say it quick it sounds like you're swearing, this will make it appealing to the teen/kids crowd.

A catchy beat and repitition seem to be the winning formula - along with silly costumes and an easy to follow dance.

Some of these songs amaze me - the crazy frog? utter madness. Perhaps this is an indicator of the low attention spans of consumers - are we getting dumber?
Please Login or Sign Up to respond.
0
YAYs
0
NAYs
0
FAVOURITES
2
RESPONSES
Unique Views: 949 | Total Page Views: 1067
comments powered by Disqus

James Coakes

Profile James Coakes
Member Since:
27th May 2013
Personal:
I live in Milford-On-Sea in Hampshire. When I'm not working I like to spend time with my family, walk my dog and read. I'm the founder of Lens Digital and I believe in simple, elegant websites that are fun and engaging to use.
Professional:
Managing Director of Lens Digital Limited. This new start up is about excellent content for niche websites and increasing the amplification of our members through intelligent use of social media. I have extensive business experience stretching over the last 20 plus years, much of it in online enterprises.
Latest Rant & Rave Responses:

Show More Reveal