Marketing Lens

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Rant or Rave
256 weeks ago, by Tim
Just Brilliant Subconscious Advertising
Mercedes really do some fantastic TV adverts.

If it's not Lewis Hamilton and Fernando Alonso rushing to beat each other at everything they do it's Nico Rosberg and Michael Schumacher competing to take a pregnant lady to hospital [all on youtube].

This one's got no famous faces but it just pure class in my opinion:

What do you think?
256 weeks ago, by James
I think it's very clever advertising for very clever technology. Are you saying it's subconcious because the story stands alone from the advertising message?

On a separate note I had to watch a few seconds of an ad for a Kia Picanto first, which just shows how far Youtube is from a natural marketing experience for users. That's about as far from a Mercedes as you can get.
256 weeks ago, by Tim
You're not using AdBlocker? It removes all those highly irritating and time wasting YouTube adverts. In fact ANY internet advert. I've seen one in about a year now. 4OD too.

Subconscuous because it plays on death and Mercedes saving your life.

256 weeks ago, by Tim
Best plugin I know of:
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Tim Coe

Profile Tim Coe
Member Since:
28th May 2013
I run my business from a High Street office in the Georgian seaside market town of Lymington on the edge of the New Forest. I've lived there since the age of 11 apart from a 6-year spell in Walton on Thames, Surrey.. I love music, food, boats and sport [see interests below for specifics] Since the age of 18 I have worked exclusively on my own businesses; from plans to launch an 80-van mobile car valeting franchise, that were scuppered last minute due to a 3 month emergency hospital visit, to importing Nissan vans from Dublin, my career has been a lot of fun. I have started businesses in transport, music, automotive, sales, franchising, catering, development land, conveyancing, tax and of course…unavoidably and unsurprising to me I have ended up where I knew I would one day... marketing. I know James Coakes [at a distance] and have eaten a sandwich in his office located a sausage roll throws away from my own HQ.
BUILD UNQUESTIONABLE CLIENT LOYALTY FOR YOUR B2B SERVICE BUSINESS AT THE UK’S ONLY REGULAR MARKETING BASED WORKSHOP Business is about standing out & not blending in Implanting your company’s offer into the minds of your intended buyers should be your no.1 priority. Encouraging people to talk about your business in the way you want them to isn’t easy, but it’s vital. It is possible though. All you need to do is decide what do you want to be known for & how do you want others to describe you. Next, create your USP [your Utterly Seductive Proposal] and forcefully rubber-stamp it across the entirety of all your marketing. Your Utterly Seductive Proposal is the all-conquering headline by which you wish to be known by. It powerfully and succinctly conveys why your ideal target client should do business with YOU over any of your competitors. I run events in the south of England where the entire focus is on creating your USP.
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