Marketing Lens

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Rant or Rave
285 weeks ago, by Jackie
Don't ask me how I know this...
If you buy a chocolate bar from the man in the kiosk upstairs at my local station, it costs 70p. If you buy it downstairs from the machine on the platform, it costs £1. Surely it should be more expensive to buy something from a smiling human being who can give you change than from an automated dispenser? #SomethingWrongHere
285 weeks ago, by John
And if the said bar is Cadburys you probably won't enjoy it anyway, now that they've mucked about the most important aspect of marketing (the product).

I know this because I bought a bar this week - do Kraft know what they're messing with?!?
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Jackie Barrie

Profile Jackie Barrie
Member Since:
30th May 2013
Hates: tomatoes, alarm clocks and shoes. Likes: dancing, scuba diving and making people laugh.
I run a writing and design agency that specialises in making complex information appear simple. I spend two-thirds of my time doing hands-on copywriting, and one-third training other people how to do it themselves (mostly for websites, newsletters and social media). My experience comes from over three decades in the marcomms industry, spanning copywriting, graphic design, print, web design, sales promotion, brand identity and much more. Before going freelance in 2001, I worked my way up to Senior Manager level in the corporate world, with a team of 12 graphic designers and copywriters reporting to me. I have also worked as an insurance clerk, a barmaid and a tea-lady.
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