Marketing Lens

A close-up look at marketing ...



Rant or Rave
280 weeks ago, by Tim
Over one 'meeeelion' I tell you!
Did you know there are just over 1,000,000 different LinkedIn Groups?

I had no idea the number was so high. I'd have thought a few thousand existed at most, maybe 10k at a push.

Doesn't it make you think how many possibilities to market to niche groups there are available? Inevitably, many of these Groups are defunct, but the possibilities, otherwise, are virtually endless.
280 weeks ago, by James
I'm finding it increasingly difficult to effectively navigate social media because the numbers are just too big. I want to be part of small trusted groups of predominantly people who are geographically and culturally close to me.

I suppose I'm feeling a sort of overload.
280 weeks ago, by Tim
Agreed. Contacts all over the USA are not really going to help me achieve my goals [although I do use an HTML chap from Ohio].

Try to get my head around Pinterest currently. Can it help drive traffic and find new prospects? If not I'm not [p]interested!
280 weeks ago, by Jason
Hi Tim,

I agree that there is lots of great (and some weak) groups on LinkedIn - lots to discuss and learn.

I recently included the stat that there is an estimated 1.5 million LinkedIn groups - as you say such a vast scale of interesting niches. :)
280 weeks ago, by Jason
Pinterest is an excellent platform for visually creative products and services.

Recipes are the most popular pins shared whilst over 60% of users use Pinterest from an i-Pad.

It's getting bigger in the UK with more UK relevant content :)
279 weeks ago, by Jackie
In the US (where there is more of a tradition of scrapbooking), Pinterest tends to be predominantly used by women pinning pictures of recipes, wedding dresses and fluffy kittens. In the UK, it seems to be used more for business.

When used properly, Pinterest allegedly drives more traffic to your website/blog than Google+, LinkedIn and YouTube combined.

I just checked my Analytics, and indeed it's true for my site.

Top tip: Ensure you respect copyright, and include your URL in the description.
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Tim Coe

Profile Tim Coe
Member Since:
28th May 2013
I run my business from a High Street office in the Georgian seaside market town of Lymington on the edge of the New Forest. I've lived there since the age of 11 apart from a 6-year spell in Walton on Thames, Surrey.. I love music, food, boats and sport [see interests below for specifics] Since the age of 18 I have worked exclusively on my own businesses; from plans to launch an 80-van mobile car valeting franchise, that were scuppered last minute due to a 3 month emergency hospital visit, to importing Nissan vans from Dublin, my career has been a lot of fun. I have started businesses in transport, music, automotive, sales, franchising, catering, development land, conveyancing, tax and of course…unavoidably and unsurprising to me I have ended up where I knew I would one day... marketing. I know James Coakes [at a distance] and have eaten a sandwich in his office located a sausage roll throws away from my own HQ.
BUILD UNQUESTIONABLE CLIENT LOYALTY FOR YOUR B2B SERVICE BUSINESS AT THE UK’S ONLY REGULAR MARKETING BASED WORKSHOP Business is about standing out & not blending in Implanting your company’s offer into the minds of your intended buyers should be your no.1 priority. Encouraging people to talk about your business in the way you want them to isn’t easy, but it’s vital. It is possible though. All you need to do is decide what do you want to be known for & how do you want others to describe you. Next, create your USP [your Utterly Seductive Proposal] and forcefully rubber-stamp it across the entirety of all your marketing. Your Utterly Seductive Proposal is the all-conquering headline by which you wish to be known by. It powerfully and succinctly conveys why your ideal target client should do business with YOU over any of your competitors. I run events in the south of England where the entire focus is on creating your USP.
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