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213 weeks ago, by James
Remarketing
Yesterday I was looking at flights to Istanbul and today there are adverts for flights to Istanbul on my Facebook page. This is remarketing and it works at an IP level.

So, although I wasn't logged in and identified my computer location was tracked. I feel a bit uneasy about it, but that's just because it's new.

If you're sharing a computer with anyone it might be interesting to see what it's suggesting. Privacy? Not any more.
213 weeks ago, by Robert
Just as a semantic point; but that would be an example of retargeting (i.e. display ads targeted to you based on browsing history/cookies dropped) as opposed to 'remarketing' which typically involves an email being sent to logged in users, following baskets being abandoned at checkout etc.

And yes... Both can give great results for Merchants/Advertisers in terms of advertising ROI.

Happy to go into more detail if people are interested (?)
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James Coakes

Profile James Coakes
Member Since:
27th May 2013
Personal:
I live in Milford-On-Sea in Hampshire. When I'm not working I like to spend time with my family, walk my dog and read. I'm the founder of Lens Digital and I believe in simple, elegant websites that are fun and engaging to use.
Professional:
Managing Director of Lens Digital Limited. This new start up is about excellent content for niche websites and increasing the amplification of our members through intelligent use of social media. I have extensive business experience stretching over the last 20 plus years, much of it in online enterprises.
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