Marketing Lens

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Rant or Rave
279 weeks ago, by Jackie
Customer service?
Just Googled the phone number to call Microsoft Help. A premium rate number, of course. Listened through endless options of 'press this number for this and that number for that'. Ended up with a recorded message saying 'Visit the website at; you can phone us from there'.

279 weeks ago, by James
Customer services, 'help'lines and centralised sales offices are very often atrociously run and apparently there to put customers off having a long term relationship with a brand.

I think the problem is that managers regard them as solutions on paper but never actually try them out themselves to see how effective a solution they are.
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Jackie Barrie

Profile Jackie Barrie
Member Since:
30th May 2013
Hates: tomatoes, alarm clocks and shoes. Likes: dancing, scuba diving and making people laugh.
I run a writing and design agency that specialises in making complex information appear simple. I spend two-thirds of my time doing hands-on copywriting, and one-third training other people how to do it themselves (mostly for websites, newsletters and social media). My experience comes from over three decades in the marcomms industry, spanning copywriting, graphic design, print, web design, sales promotion, brand identity and much more. Before going freelance in 2001, I worked my way up to Senior Manager level in the corporate world, with a team of 12 graphic designers and copywriters reporting to me. I have also worked as an insurance clerk, a barmaid and a tea-lady.
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