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214 weeks ago, by Tim
Traditional marketing is dead
It just doesn't work the way it used to. Combine that with the ever-increasing choices for ever-increasingly complicated digital marketing, and you've got a lot of people screaming out for some sanity!
214 weeks ago, by James
It has changed but I was listening to an interview on the radio yesterday about the supermarkets Christmas campaigns. They spend hundreds of millions and the success of last year's John Lewis snowman ad gave them a 40% business uplift and created a number 1 single.

I think that the more noise that digital creates the more opportunity there is for a company to do something traditional very well and stand out. Even good direct mail stands out now, so small businesses can do it too.
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Tim Coe

Profile Tim Coe
Member Since:
28th May 2013
Personal:
I run my business from a High Street office in the Georgian seaside market town of Lymington on the edge of the New Forest. I've lived there since the age of 11 apart from a 6-year spell in Walton on Thames, Surrey.. I love music, food, boats and sport [see interests below for specifics] Since the age of 18 I have worked exclusively on my own businesses; from plans to launch an 80-van mobile car valeting franchise, that were scuppered last minute due to a 3 month emergency hospital visit, to importing Nissan vans from Dublin, my career has been a lot of fun. I have started businesses in transport, music, automotive, sales, franchising, catering, development land, conveyancing, tax and of course…unavoidably and unsurprising to me I have ended up where I knew I would one day... marketing. I know James Coakes [at a distance] and have eaten a sandwich in his office located a sausage roll throws away from my own HQ.
Professional:
BUILD UNQUESTIONABLE CLIENT LOYALTY FOR YOUR B2B SERVICE BUSINESS AT THE UK’S ONLY REGULAR MARKETING BASED WORKSHOP Business is about standing out & not blending in Implanting your company’s offer into the minds of your intended buyers should be your no.1 priority. Encouraging people to talk about your business in the way you want them to isn’t easy, but it’s vital. It is possible though. All you need to do is decide what do you want to be known for & how do you want others to describe you. Next, create your USP [your Utterly Seductive Proposal] and forcefully rubber-stamp it across the entirety of all your marketing. Your Utterly Seductive Proposal is the all-conquering headline by which you wish to be known by. It powerfully and succinctly conveys why your ideal target client should do business with YOU over any of your competitors. I run events in the south of England where the entire focus is on creating your USP. http://www.myusp.biz/events
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