Marketing Lens

A close-up look at marketing ...



Rant or Rave
252 weeks ago, by Jackie
Creative Cloud
Today is 20 November, and I've just received a letter (a letter!) dated 23 October from Adobe, saying their systems were compromised between 11-17 September (September!) and my name and credit card data may have been stolen.

They "regret any inconvenience or concern" and advise me to check my bank statements in case of fraud or identity theft.

Do you suppose there might have been a quicker way to alert me of this?
249 weeks ago, by Emma
That's ridiculous. Brands need to understand that everything they send out is marketing and this just makes them look incompetent.
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Jackie Barrie

Profile Jackie Barrie
Member Since:
30th May 2013
Hates: tomatoes, alarm clocks and shoes. Likes: dancing, scuba diving and making people laugh.
I run a writing and design agency that specialises in making complex information appear simple. I spend two-thirds of my time doing hands-on copywriting, and one-third training other people how to do it themselves (mostly for websites, newsletters and social media). My experience comes from over three decades in the marcomms industry, spanning copywriting, graphic design, print, web design, sales promotion, brand identity and much more. Before going freelance in 2001, I worked my way up to Senior Manager level in the corporate world, with a team of 12 graphic designers and copywriters reporting to me. I have also worked as an insurance clerk, a barmaid and a tea-lady.
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